AMA Supermoto Support and Sponsorship Expanding
Series enjoying steady growth as it kicks off fourth year
PICKERINGTON, Ohio (April 27, 2006) -- The 2006 AMA Supermoto
Championship continues its steady ascent as new and returning sponsors
have signed on to support the still young series. The championship will
visit a record number of venues this year and continues to garner
growing support in the form of factory-involved efforts from KTM,
Yamaha, Honda, Suzuki, Husqvarna and Aprilia.
Highlights of the upcoming season include:
Television Coverage
• OLN is providing another solid U.S. TV distribution package with six
original programs and repeat telecasts to their 63 million households –
which is likely to increase now that OLN is back with DISH Network
adding an additional 12 million subscribers
• International TV distribution has also expanded with AMA Supermoto available in more that 70 different territories worldwide
Sponsor Support
• Parts Unlimited has increased its backing of the series by becoming
the presenting sponsor. Additionally, Parts Unlimited will continue its
support of the Parts Unlimited UrbanCross section at select rounds
• Red Bull continues with the series by branding the number plate in
the premier Supermoto class and providing strong regional support at
select rounds
• 70/30 Racing, the booming new supermoto division of Lockhart-Phillips USA, joins as sponsor of the Supermoto Unlimited class
• Supermoto Lites boasts a new outside industry sponsor in toymaker
Mattel. Mattel’s Hot Wheels brand plans to use AMA Supermoto as a
marketing platform for its popular Hot Wheels line of toys. Look
for Mattel to unveil some exciting marketing concepts as the company
activates its sponsorship of AMA Supermoto
• Dunlop, the number one motorcycle tire company in America and an AMA
Supermoto sponsor since the series was launched, will return as a
sponsor in 2006 and will continue its aggressive support of select teams
• FMF is back in 2006 as the official exhaust system sponsor of AMA
Supermoto. FMF was involved with the series initially and returns
bigger than ever with an all-new sponsorship and a higher level of
series support
“We’re proud of what AMA Supermoto has been able to accomplish after
only three years of existence,” said John Farris, Vice President,
Director of Commercial Development for AMA Pro Racing. “I don’t believe
we’ve ever had a series launch and from the start have national
television coverage and the kind of industry backing that supermoto has
been able to obtain.”
The AMA Supermoto Championship kicks off this weekend at California
Speedway in Fontana and will visit more venues this year than in any
previous season. Some of the best known motorcycle racers in the
country will compete in the championship this year including Jeff Ward,
Doug Henry, Travis Pastrana, Aaron Yates and many more. Returning
champions Jurgen Kunzel, Micky Dymond and Mark Burkhart are all
expected to compete.
The championship finale is slated for Long Beach, Calif., in November.
Keep posted to www.amasupermoto.com for the latest developments in the series.
