Carmichael and Monster Energy featured in mainstream mag Newsweek
March 15, 2006, 6:51am
If you caught Eric Johnson's insightful and timely feature "SUPERCROSS!!!!" in the May '06 issue of Racer X Illustrated, then you know how big both supercross and the energy-drink market are becoming. Newsweek adds
to the conversation with an article based on the drink market: The
latest issue of the mainstream news magazine has an article about
Monster Energy Drink's pursuit of sales leader Red Bull in the
energy-drink market, which includes their support of Amp'd Mobile AMA
Supercross points leader Ricky Carmichael. The magazine calls RC "the
Michael Jordan of motocross and supercross racing." Check it out.
