Dude for a Day Watch-and-Win Sweepstakes

AURORA, Ill. (March 2, 2006) – SPEED, in its first year covering the entire Amp’d Mobile World Supercross GP/Amp’d Mobile AMA Supercross Series tour, is adding a supercross twist to its popular Dude for a Day watch-and-win sweepstakes, with the winner getting a trip for two to Las Vegas for the Amp’d Mobile Supercross finals in May and a brand new Kawasaki KX450F.

“The Dude for a Day promotion has been a success in the past with some of our other television properties and continues to be one of the most popular things we do,” said Bill Osborn, SPEED SVP of Marketing and On-Air Promotion. “SPEED viewers are looking to SPEED to bring them closer to their favorite racing in a variety of unique ways and this is one of the coolest ways we do it as we extend this promotion into Amp’d Mobile Supercross.”

To enter, viewers must spot the helmet-cam code word during one of the following races:

· Indianapolis – March 5 at 6 p.m. ET
· Daytona – March 10 at 9:30 p.m. ET
· Orlando – March 19 at 6 p.m. ET

Viewers then enter the code word at www.SPEEDtv.com for a chance to win weekly SPEED Swag packages, with one winner taking home the grand prize.

SPEED, celebrating its 10th Anniversary in 2006, is the nation's first and foremost cable network dedicated to motor sports and the passion for everything automotive. >From racing to restoration, motorcycles to movies, SPEED delivers quality programming from the track to the garage. Now available in more than 71 million homes in North America, SPEED is among the fastest growing sports cable networks in the country, the home to NASCAR TV and an industry leader in interactive TV, video on-demand, mobile initiatives and broadband services.

Supercross LIVE!, the only place on the planet to catch Amp’d Mobile Supercross live at home in your car, or just about anywhere in the world, is available live for fans at every race, starting at 7:00 p.m. local time at supercross.cc.com. Listen as Supercross LIVE! hosts Jim Holley and Jason Wiegandt capture the live race call, a pre-race show, a post-race show, post-race press conference, on-air industry guests and celebrities, in-depth interviews, promotions, call-ins and more. In 2004-2005, more than a three-quarters-of-million listeners logged on to Supercross LIVE! Archived broadcasts are also available at supercross.cc.com, or can be downloaded to iPod or MP3 players via Podcast at sxlivepodcast.com.

For more information about the Amp’d Mobile World Supercross GP/Amp’d Mobile AMA Supercross Series, please log on to www.supercross.cc.com. For media requests, please contact Denny Hartwig at 630-566-6305 or e-mail at dennyhartwig@livenation.com.