Supercross LIVE Now Available Through Podcast

February 9, 2006, 12:06pm

AURORA, Ill. (February 9, 2006) – Amp’d Mobile World Supercross GP/Amp’d Mobile AMA Supercross Series continues to push the outer limits of media-driven exposure and today announced that the widely popular Supercross LIVE! webcast will now be available via podcast on www.sxlivepodcast.com.

The Supercross LIVE! podcast powered by EXOST will allow supercross fans around the world the opportunity to download the popular webcasts for free to most Mp3 players from the internet using podcasting technology. To gain access to the podcast, listeners can set up their iPod or other Mp3 players to detect the Supercross LIVE! podcast and download it to your machine and/or portable device.

Fans who own an iPod can access this feature through the use of iTunes, by clicking on the following link: http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=121938443&s=143441. Fans using other types of Mp3 player can follow instructions to download an alternate podcast receiver found at www.sxlivepodcast.com. Choosing to subscribe to the podcast allows the receiver to automatically find and download the latest show onto the device.

The Supercross LIVE! webcasts are aired live on race nights through www.supercross.cc.com as well as on XM Radio’s Channel 152, but the addition of the podcasts now allows the sport more mobility and introduces it to the millions of iPod and other portable device owners.

“The podcasts will offer our race fans the convenience of listening to Supercross LIVE! where they want and when they want,” explained Mark Abernethy, senior director of marketing for Amp’d Mobile Supercross. “We currently bring millions of fans to the sport through live events, through the CBS/SPEED television package, through the Supercross LIVE! webcast, and through the XM Radio show, but by adding podcasting to the line up, we’ve really taken another step toward offering the complete media package for Amp’d Mobile Supercross.”

”We're excited to work with Amp’d Mobile Supercross to continue the progression of supercross for fans around the world with Supercross LIVE! podcasts,“ said Marc Estabrooks, president of EXOST, “At EXOST our goal is to provide companies large and small with the tools to stay ahead of their competition. In this case, it's helping Amp’d Mobile Supercross and Supercross LIVE! expand the delivery of their product across the globe.”

Supercross LIVE!, the only place on the planet to catch Amp’d Mobile Supercross live at home in your car, or just about anywhere in the world, is available for fans at every race, starting at 7:00 p.m. local time at supercross.cc.com. Listen as Supercross LIVE! hosts Jim Holley and Jason Weigandt capture the live race call, a pre-race show, a post-race show, post-race press conference, on-air industry guests and celebrities, in-depth interviews, promotions, call-ins and more. In 2004-2005, more than a three-quarters-of-million listeners logged on to Supercross LIVE! Archived broadcasts are also available at supercross.cc.com, or can be downloaded to iPods and other Mp3 players via podcast at www.sxlivepodcast.com.

For more information about the Amp’d Mobile World Supercross GP/Amp’d Mobile AMA Supercross Series, please log on to www.supercross.cc.com. For media requests, please contact Denny Hartwig at 630-566-6305 or e-mail at dennyhartwig@livenation.com.