DEP SPORT Goes X-TREME with Holigan Racing
Extreme-Endurance Hair Styling Brand Announces Sponsorship of Team Boo Koo Motocross Racing Team
IRVINE, Calif. (Jan 14, 2006)—Dep Sport®, the styling brand of choice
for hair extremists, announced today it has extended its partnership as
an associate sponsor of Holigan Racing’s Team Boo Koo in 2006.
“I am so excited about this partnership, it is a perfect fit for Dep
Sport,” said Mara Michaels, Brand Manager. “Men, who like their sports
extreme, like their hair style extreme as well.”
Throughout the year, the members of Team Boo Koo—made up of Supercross
star athletes David Vuillemin, Steve Boniface and new comer Justin
Kenney—will sport the official Dep Sport logo on their bikes, team gear
and transporter.
“Dep Sport has returned with the team bigger and better than ever for
2006, and we’re honored to have them back on board,” said Holigan
Racing Marketing Director James “Sulli” Sullivan. Dep Sport keeps
the team looking fresh and we couldn’t ask for a better partner,” added
Sulli.
“This season the team will be attending Dep’s 50th Birthday celebration
in New York as well as highlighting a sweepstakes put on by the high
performance hair line. Meant to kick off the first race in January
2006, the sweepstakes offers one lucky winner the chance at receiving a
Team Boo Koo, Dep Sport Motocross bike.
About Holigan Racing
Holigan Racing fields Team Bookoo in the AMA Supercross and Supercross
Lites Series, and is the subject of the popular Speed TV Supercross
documentary/reality TV series “The Reality of Speed”. For
more information about Holigan Racing and Team Bookoo visit
http://www.HoliganRacing.com or contact James “Sulli” Sullivan
832-326-4428
