Irvine, CA — A pioneer in the motocross industry, ProTaper is now breaking new ground with its retail channels. As an integral component of an ongoing strategy to protect the integrity of the ProTaper brand, a comprehensive Minimum Advertised Price (MAP) policy is being initiated. "We are proud to announce that the new MAP policy goes live January 1, 2015, says Paul Perebijnos, ProTaper Brand Manager.
This MAP policy applies to all ProTaper distributors, retailers and resellers. Internet resellers of ProTaper products will have until February 28, 2015 to be in compliance with the policy. "Essentially anyone advertising products at lower than 10% off suggested retail prices will be subject to immediate termination," explains Perebijnos. "ProTaper stands for unsurpassed quality and a perpetual commitment to excellence… our MAP policy is just another demonstration of our commitment to our dealers, and ultimately our customers."
ProTaper's MAP policy is being implemented in order to preserve the brand's reputation for providing customers with high value products. Adherence to this MAP policy will protect the integrity of the brand, reinforce ProTaper's strong after-sales support and enhance the brand's image. "By leveling the playing field, we are protecting our dealers and increasing ProTapers competitiveness in the marketplace," concludes Perebijnos.
For complete details on ProTaper's MAP policy:
Page: www.protaper.com/company/map-policy
Policy: www.protaper.com/downloads/map-policy
Price Sheet: www.protaper.com/downloads/msrp.pdf
Email address for policing: mapquestions@protaper.com
For more information about ProTaper, visit www.protaper.com and follow on Facebook, Instagram and Twitter @protaperusa. Physical address for specific questions regarding MAP policy: ProTaper, 1621 Alton Parkway, Suite 100, Irvine, CA 92606
