Vortex Racing Announces New Grassroots Ad Campaign

January 23, 2012, 4:15pm

I Choose Vortex campaign will feature end-users

SALT LAKE CITY, UTAH – Vortex Racing, a leader in high-performance motorcycle parts and accessories, announced today that has launched I Choose Vortex, a multi-media grassroots advertising campaign that will feature Vortex end-users in print and online ads as well as in social media and on Vortex’s Official YouTube channel, which is set to launch mid-February.

“In 2012, we wanted to do something unique to thank our customers for being so loyal to our brand. We couldn’t think of a better way than to include them and how they feel about Vortex products in our ad campaign. Additionally, we (Vortex) can tell potential customers all day long that our products are great, but we feel this statement carries more weight coming from actual Vortex end-users. We’re very excited about this opportunity and we’re looking forward to how this campaign unfolds,” says Matt Griffin, president and founder of Vortex.

How it works:
Those interested in being considered for the honor of becoming an “I Choose Vortex Featured Rider,” are asked to submit up to three images of themselves on or posed by their bikes, a write-up on the parts they use and why they like them, and a Vortex-themed video about themselves and why they choose Vortex. All must be submitted in a single email to media@vortexracing.com

For more detailed information, please visit www.vortexracing.com and click on “I Choose Vortex.”

“This is a wonderful opportunity for the Featured Riders. Being featured in our national ad campaign will make the chosen riders more marketable to potential sponsors and add a significant accomplishment to their resumes. When I raced as a kid, I would have been all over this,” says Griffin.

Vortex is currently accepting submissions for consideration and hopes to begin featuring Vortex customers in ads as soon as the end of the first quarter of 2012. The deadline for submissions is November 1, 2012.

About Vortex Racing:

Vortex Racing was founded in 1995 in Odessa, Florida by Matt Griffin as a small sprocket company. Today, Vortex is an international brand sponsoring some of the world’s best riders including Josh Hayes, 2011 World Superbike Champion; Danny Eslick, 2011 World Supersport Champion; Ryan Dungey, 2010 World Supercross & Motocross Champion; Martin Cardenas, 2010 World Supersport Champion; and James Stewart, 2009 World Supercross Champion and star of Bubba’s World, a reality TV show based on Stewart’s life airing on FUEL TV. Vortex offers thousands of part numbers for a variety of motorcycle racing parts including sprockets, rear sets, handlebars, frame sliders and other speed and safety enhancing components. There is a reason that Vortex IS Chosen by Champions. For more information, please visit www.vortexracing.com. “Like” us on Facebook at www.facebook.com/vortexfanpage. “Like” us on Facebook at www.facebook.com/vortexfanpage. You can also “Follow” us on Twitter at www.twitter.com/vortexracing.