Red Bull Signs Multi-Year Deal as Title Sponsor of Loretta Lynn's
MX Sports and Loretta Lynn's Celebrate 30 Years of Amateur MX in 2011
Morgantown, W.Va. - MX Sports is proud to welcome Red Bull Energy Drink as the title sponsor of the 2011 Red Bull AMA Amateur National Motocross Championship at Loretta Lynn Ranch-the world's largest and most prestigious amateur motocross race.
The Loretta Lynn's race, which was founded in 1982 at the home of country music icon Loretta Lynn, will celebrate its 30th Anniversary this summer. As the most prestigious amateur motocross race in the world, Loretta Lynn's serves as the last step in the graduation of young athletes to the professional ranks of AMA Motocross and Supercross.
A premier sponsor of the Loretta Lynn's event for many years, Red Bull has produced a variety of spectacular activations during the weeklong AMA Amateur National Motocross Championship, from skydivers and trials demos, to freestyle motocross and movie night in the town square. Red Bull is now taking its support of amateur motocross to the next level by assuming the heightened role as title sponsor of the AMA Amateur National Motocross Championship. Motocross is a large part of Red Bull's presence in the world of action sports, both as an elite sponsor and energy drink choice at the races.
"We are extremely excited to welcome Red Bull as not only the title sponsor of the 2011 AMA Amateur National Motocross Championship, but for many years to come," said Tim Cotter, Director of MX Sports. "We've had a longstanding relationship with Red Bull and this new partnership will be very beneficial to our athletes and their families. Red Bull's media assets are remarkably powerful and this type of media exposure will elevate amateur motocross to the next level."
"Many of our participants have already seen Red Bull's growing presence at this year's Regional Championships," added Cotter. "There are many major enhancements planned for this year's National at Loretta Lynn's and you will see more activation beginning with the Area Qualifiers in 2012."
The Red Bull Media House is an Emmy Award-winning global media company that develops and distributes lifestyle, culture and sports programming that speaks to the coveted and elusive male demographic. Red Bull Media House will produce "The Road to Loretta's" television program, which highlights the real-life journey of many amateur racers and their families as they work through the highly-competitive qualifying process for the Red Bull AMA Amateur National, and their run for a championship title at Loretta Lynn Ranch in Hurricane Mills, Tenn. The Road to Loretta's, as well as a post-event program, will air on VERSUS Network September 11 and 18 at 5:30 p.m. EST.
As part of its full commitment to the sport, Red Bull also backs a talented group of amateur racers through its JAMS program, as well as a wide array of professionals who have tasted success at the ranch.
"Loretta Lynn's will always be a special place to me from my amateur career," said multi-time AMA Supercross and AMA Motocross Champion James Stewart, a nine-time Loretta Lynn's winner. "I'm excited to see Red Bull, one of my longtime sponsors, partner with MX Sports. I know how much Red Bull supports motocross and this already great event will definitely benefit from their involvement."
The National Final will be held August 1-6 at the home of country music legend Loretta Lynn in Hurricane Mills, Tenn. In 2011, thirty-five champions will be crowned at what marks the 30th Anniversary celebration of the greatest motocross vacation in the world - the Red Bull AMA Amateur National Motocross Championship.
About the Red Bull AMA Amateur National Motocross Championship
The Red Bull AMA Amateur National Motocross Championship is the world's largest and most prestigious amateur motocross racing program. The national qualifying program consists of 52 Area Qualifiers (February through May) and 12 Regional Championship (June) events hosted at select motocross facilities across the country. The qualifying system culminates in the National Final (first week of August) hosted annually at the home of country music star Loretta Lynn in Hurricane Mills, Tenn., since 1982. Nearly 25,000 racers attempt to qualify in 33 classes for the 1,400 available positions at the National. Christened "The World's Greatest Motocross Vacation", the National event serves as a launch pad for some of the biggest names in professional motocross and supercross, including Ricky Carmichael, James Stewart, Ryan Villopoto, and Ryan Dungey. The national program is produced by MX Sports, Inc., a West Virginia-based race production company. For more information, please visit www.mxsports.com.
