Racer X Online Site and Staff Revamped, Reloaded and Ready for 2011

Morgantown, W.Va. – Filter Publications, publisher of industry-leading print and online publications Racer X Illustrated and Racer X Online, is ramped for the new year with a dynamic new website and heavily-bolstered staff, with sights set on once again revolutionizing motocross and supercross racing coverage in 2011.

The new Impulse Studios-designed Racer X Online and Racer X mobile sites were launched yesterday, and are designed to deliver industry-leading content efficiently, with an emphasis on bigger and better photos and video and mobile compatibility. An all-star cast will deliver the goods, led by Racer X founder Davey Coombs in his role as Editor in Chief. Jason Weigandt, Senior Editor of Racer X Illustrated, also becomes Editor of Racer X Online. And in a major addition, the team is excited to announce the return of multimedia personality and pundit Steve Matthes, who rejoins the Racer X staff as Editor at Large, teaming with race-winning rider and motocross humorist David Pingree in that position.

The multimedia squad is stronger than ever, too, with industry ace Simon Cudby as Senior Shooter, Matt Francis leading Racer X Films, and Photo Editor Andrew Fredrickson joining the race coverage team. The Medium Creative Group’s Garth Milan and Ryan Cooley lend shooting and editorial skills. Newcomer Chase Stallo serves as Online Content Manager, and Billy Ursic continues as Managing Editor of Racer X Illustrated, the monthly publication that will benefit completely from the revamped staff. Veteran Motorsports journalist Eric Johnson also remains on board to provide his unrivaled brand of historical pieces and interviews.

“Now is the time for Racer X Online to grab another gear and move even further ahead with our pit-reporting, our race coverage, our film work, Twitter feeds, Facebook, and everything else we do to show our loyal readership all that's going on in the sport we love,” said Coombs. “Media is in a constant state of evolution, and so is Racer X Online. Our team loves being out front with our information and presentation, which is why we are constantly moving forward.”

At the heart of the new Racer X Online strategy is a plan to completely revolutionize the way races are covered each weekend online, with an unrivaled crew of editorial and multimedia staff delivering the best news and content.

Racer X is pushing the pace in every online avenue. In association with Swedish developers Turborilla, Racer X will release the iPhone/iPod/iPad version of the critically acclaimed side-scrolling video game Mad Skills Motocross, on Jan 10. (Learn more at racerxonline.com/madskillsmotocross.) Racer X boasts over 215,000 fans on Facebook and nearly 15,000 followers on Twitter, with the numbers climbing every day. All told, the Racer X team continues to grow as the leading edge of the sport, promising the best in motocross and supercross news, photos and video across every major media platform.

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