Bausch & Lomb Unveils FogShield SportTM, an Anti-Fog Treatment and Lens Cleaner for Motorcycling Enthusiasts.
FOR RELEASE Friday, NOVEMBER 12, 2010 ROCHESTER, N.Y. – Motorcycling enthusiasts, both on and off the road in the US have a new solution to one of the biggest problems they encounter – fogging of goggles and face shields. Bausch & Lomb’s new FogShield SportTM cleans lenses and prevents fog from forming for eight hours or more with just one application.
Clear vision is a necessity in motor-sports. Riders of all ability levels know that the wrong combination of temperature, activity and humidity causes protective lenses to fog up, making it virtually impossible to see when conditions align to create fog. To provide the highest level of fog prevention, FogShield SportTM uses a specially developed chemical composition created by a precise mix of ingredients.
"FogShield SportTM works through a unique formula that redistributes moisture, which continuously creates an invisible layer of protection from fog," said Dr. Jay Ku¨nzler, director, department of Polymer Chemistry, Bausch & Lomb.
FogShield Sport’s proprietary technology was originally formulated to work in the harshest industrial settings. It has been tried, tested and proven on professionals ranging from firefighters to hazmat technicians. The product’s effectiveness in eliminating fog in protective lenses was previously recognized by the International Association of Hazardous Materials Technicians as the Hazardous Materials Response Product of the Year.
"Clear vision is critical to a motor-sports enthusiasts performance and safety," said John Stewart, general manager, Vision Accessories, Bausch & Lomb. "And since the product has proven extremely effective day in and day out in anti-fog protection for firefighters and hazmat professionals in industrial environments, we believe it will be equally effective for motorcyclists."
FogShield SportTM can be purchased as pre-moistened towelettes packaged in small foil pouches that are about the size of hand-wipes for $2.00 per application and is also available in a .5 oz spray bottle with a microfiber buffing cloth for $8.00. FogShield Sport fits effortlessly in a pocket or bag. FogShield products are currently available for motor-sports, snow-sports, paintball and scuba enthusiasts across the US.
For more information about purchasing FogShield Sport, visit www.fogshieldsport.com
News Media Contacts:
John Stewart
General Manager Vision Accessories
Bausch & Lomb 585.338.5799 or John_Stewart@bausch.com
George Couperthwait
Bausch & Lomb 802.221.1797 george@gc3enterprises.com
About Bausch & Lomb
Bausch & Lomb is dedicated to bringing visionary ideas to eye health. Its core businesses include contact lenses and lens care products, ophthalmic surgical devices and instruments, and ophthalmic pharmaceuticals. The Bausch & Lomb name is one of the best-known and most respected healthcare brands in the world. Founded in 1853, the company is headquartered in Rochester, N.Y., and employs more than 10,000 people worldwide. Its products are available in more than 100 countries. More information is available at www.bausch.com. FogShield Sport is a trademark of Bausch & Lomb.
