Toyota Returns as Official Vehicle of SX
AURORA, Ill. – For years, Toyota has been one of the strongest supporters of Monster Energy AMA Supercross, an FIM World Championship. Today, Feld Motor Sports announced that the automaker will return for 2011 and 2012 in continued support of the world’s premier motocross championship.
"Toyota is a major champion of the supercross series -- our partnership allows us to connect with our younger enthusiasts," said Keith Dahl, Toyota's National Engagement Marketing Manager.
For the past five seasons, Toyota has been a staple in the sponsorship and promotion of the sport. Recently, the brand has stepped up its involvement through various initiatives, most notably within the pits at every round of Monster Energy Supercross as well as on the track, showcasing the Tundra, the official truck of supercross. For the next two seasons, Toyota will continue to build on its legacy and usher in a new era of Monster Energy Supercross.
Toyota is no stranger to the sport and knows what the motocross enthusiast needs when it comes to transporting a bike and heading to the track. Through interactive displays and a hands on approach, Toyota has allowed supercross fans an up close look at their premier lineup of off-road vehicles from the races with their popular Monster Energy Pit Party display.
The highly popular back-up camera demo allows fans to try out the latest in Toyota technology first-hand. Fans can also show their support of the sport and their favorite riders at the cheer card station, creating inventive signs that are often seen on the SPEED and CBS Sports broadcasts. Thanks to its close ties with the Muscle Milk/Toyota/Joe Gibbs Racing program, Toyota also offers the hundreds of thousands in attendance exclusive merchandise not available anywhere else.
“Toyota has done an incredible job of connecting and interacting with our supercross fans over the years, said Charlie Mancuso, President of Feld Motor Sports. We look forward to their continued involvement in Monster Energy AMA Supercross.”
