Yamaha and DC Partner for Spring Promotion
March 12, 2010, 12:31pm
Cypress California –Yamaha Motor Corporation and DC are pleased to announce a unique new co-branding promotion geared to drive consumers into both select DC retail locations and Yamaha motorcycle dealerships nationwide during the busy Spring selling season.
The co-promotion is scheduled to begin in mid-March, just in time for the return of Spring and outdoor activities for millions of action sports enthusiasts throughout the country. Select DC retail locations will feature DC co-branded Yamaha TT-R125’s and YZ250F models as prizes and Yamaha dealerships will benefit from exposure in hundreds of locations throughout the U.S.
“The DC and Yamaha brands share many common attributes and our company could not be more excited about this co-branding opportunity,” said David Docktor, Motorcycle Marketing Manager for Yamaha’s Motorsports Group. “And the fact that this promotion kicks off this Spring will be just fantastic news for our dealerships and consumers alike.”
“Our participating DC dealers are excited about the promotion with Yamaha and it will give them some unique branding and point of purchase displays for the kickoff of Spring, said Brian Cassaro, DC‘s Action Sports Marketing Director. “We couldn't be happier about how the relationship with Yamaha is evolving and growing.
The co-promotion is scheduled to begin in mid-March, just in time for the return of Spring and outdoor activities for millions of action sports enthusiasts throughout the country. Select DC retail locations will feature DC co-branded Yamaha TT-R125’s and YZ250F models as prizes and Yamaha dealerships will benefit from exposure in hundreds of locations throughout the U.S.
“The DC and Yamaha brands share many common attributes and our company could not be more excited about this co-branding opportunity,” said David Docktor, Motorcycle Marketing Manager for Yamaha’s Motorsports Group. “And the fact that this promotion kicks off this Spring will be just fantastic news for our dealerships and consumers alike.”
“Our participating DC dealers are excited about the promotion with Yamaha and it will give them some unique branding and point of purchase displays for the kickoff of Spring, said Brian Cassaro, DC‘s Action Sports Marketing Director. “We couldn't be happier about how the relationship with Yamaha is evolving and growing.
