Thor at the Indy Dealer Expo
February 18, 2010, 11:12pm
The Indianapolis Dealer Expo is one of the most important weekends of the year for companies like Thor MX and Parts Unlimited. The Expo offers companies throughout the motorsports world the opportunity to showcase new products and services and provides a platform to discuss what will be coming in the near future.
Not only is showcasing products and services important, but the weekend also creates an opening for brands throughout the industry to connect directly with dealers and consumers. The ability to discuss products in-person can be difficult to come by throughout the year, but the weekend in Indy assists in making that communication possible. One of the most important goals for brands like Thor MX is to educate the consumer on the product so they can make an informed decision. Click on the picture below to see video from multiple Parts Unlimited brands while at the 2010 Indy Dealer Expo.
Not only is showcasing products and services important, but the weekend also creates an opening for brands throughout the industry to connect directly with dealers and consumers. The ability to discuss products in-person can be difficult to come by throughout the year, but the weekend in Indy assists in making that communication possible. One of the most important goals for brands like Thor MX is to educate the consumer on the product so they can make an informed decision. Click on the picture below to see video from multiple Parts Unlimited brands while at the 2010 Indy Dealer Expo.
Out on the track, Monster Energy Supercross will also be in Indianapolis this weekend for its annual round from the heart of the U.S. Ryan Villopoto will be looking for his third win of the season as well as taking over the lead in the overall standings. Additionally, we’ll be getting our first look at the East Coast Lites class. Make sure to follow us on Facebook by searching “Thor MX – Official Page” for the most updated information. Also, make sure to check out the new desktop wallpapers on thormx.com by clicking on the multimedia link on the homepage.
On a final note, Thor TV will be back in action in Atlanta! Updates will be available shortly on featured guests for the Atlanta show. Make sure to follow Thor on Facebook for updates.
About Parts Unlimited
Parts Unlimited is the world's largest distributor of aftermarket accessories in the powersports industry and is owned by LeMans Corporation headquartered in Janesville, Wisconsin. Parts Unlimited sells to over 12,000 dealerships world wide and continues to expand its market penetration with its sister companies, Parts Canada, Parts Europe and Drag Specialties.
Parts Unlimited continues to promote racing through its campaign WE SUPPORT THE SPORT®, helping to drive consumers to dealerships, while entertaining its dealers through hospitalities at the events it sponsors.
About Thor Motocross
Thor is one of the originators of motocross apparel. When Torsten Hallman made his first U.S trip to race and promote motocross in 1966, he inadvertently started to develop Thor riding gear. Thor is a hardcore, grass roots company that understands what it takes to reach the top and more importantly, how to stay there. It is one of a few companies with over 40 years experience in the motocross marketplace.
Thor, a house brand company for Parts Unlimited, combines design and marketing with superior distribution to reach it's thousands of dealers and consumers priding ourselves on key selling features like quality, strength and performance. Thor is more than a brand. It is a lifestyle.
