Racer X - Motocross & Supercross NewsRacer X
  • All Series
  • Subscribe Now
  • Supercross
    • News
    • Schedule
    • TV Schedule
    • Results
    • Standings
    • Teams
    • Riders
    • Tracks
    • The Vault
  • Motocross
    • News
    • Schedule
    • TV Schedule
    • Results
    • Standings
    • Riders
    • Teams
    • Tracks
    • The Vault
  • SuperMotocross
    • News
    • Schedule
    • TV Schedule
    • Results
    • Standings
    • Teams
    • Riders
    • Tracks
  • MXGP
    • News
    • Schedule
    • TV Schedule
    • Results
    • Standings
    • Teams
    • Riders
    • Tracks
  • GNCC
    • News
    • Schedule
    • TV Schedule
    • Results
    • Standings
    • Riders
    • Tracks
  • Loretta Lynn’s
    • News
    • The Vault
  • More Series
    • MXoN
    • WSX
    • WMX
    • Australian SX
    • Australian MX
    • Canadian MX
    • EnduroCross
    • Straight Rhythm
  • Features
    • 10 Things
    • 30 Greatest AMA Motocrossers
    • 3 on 3
    • 250 Words
    • 450 Words
    • Arenacross Report
    • Between the Motos
    • Breakdown
    • Deals of the Week
    • GNCC Report
    • Great Battles
    • How to Watch
    • Injury Report
    • Insight
    • In the Mag, On the Web
    • Lockdown Diaries
    • Longform
    • MXGP Race Reports
    • My Favorite Loretta Lynn's Moto
    • Next
    • Next Level
    • Observations
    • On This Day in Moto
    • Open Mic
    • Podcasts
    • Photo Galleries
    • Privateer Profile
    • Race Day Feed
    • Racerhead
    • Racer X Awards
    • Racer X Films
    • Racer X Redux
    • Rapid Reaxtion
    • RX Exhaust
    • Saturday Night Live
    • Staging Area
    • The Conversation
    • The List
    • The Lives They Lived
    • The Moment
    • Things We Learned at the Ranch
    • UnPhiltered
    • Videos
    • Wake-Up Call
    • Where Are They Now
    • 50 Years of Pro Motocross
  • Shop
    • New Releases
    • Men's
    • Women's
    • Youth
    • Accessories
    • Sales Rack
    • Stickers
  • About Us
  • The Mag
    • Digital Magazine Bookstand
    • Customer Care
    • Current Issue
    • Newsletter
    • Store Locator
    • Subscribe
    • Sell Racer X
  • One Click Sign-In

    • Facebook
    • Twitter
    OR

    Sign in with your username and password

    • Sign In
  • Supercross
  • News
  • Schedule
  • TV Schedule
  • Results
  • Standings
  • Teams
  • Riders
  • Tracks
  • The Vault
  • Subscribe Now
  • Table of Contents
Results Archive
Mini Os
THOR Mini O's
News
Results
WSX
WSX Australian GP
News
Live Now
GNCC
GNCC Cruise
News
Upcoming
WSX
WSX Swedish GP
Sat Dec 6
News
Upcoming
WSX
WSX South Africa GP
Sat Dec 13
News
Full Schedule

Kenda Is Endurocross Tire Sponsor

January 14, 2010, 1:43pm
  • Home
  • Industry News
  • Kenda Is Endurocross Tire Sponsor
LAS VEGAS, NV – Officials at GEICO AMA EnduroCross Series, presented by E3 Spark Plugs, are pleased to announce a new multi-year presenting level sponsorship program with longtime powersports tire manufacturer, Ohio-based Kenda Tire for the upcoming 2010 competition season.
 
Kenda, now the official tire company for GEICO EnduroCross, has produced off-road and motocross tires since the sports’ halcyon days here in the United States. From the Millville, Washougal and Southwick II and Triple, Kenda covers the entire spectrum of dirt bike riders’ needs – from weekend warriors to competition racers.
 
“Speaking for everyone at Kenda Global, we’re pleased to be on board with EnduroCross and look forward to the Kenda brand making an immediate impact with the sport’s professional and amateur competitors, as well as the many off-road enthusiasts that follow the sport,” said Kenda’s Gus Niewenhous. “Kenda was built on its customer service, so we fully intend to take advantage of our new partnership with EnduroCross in reaching out and showing off the Kenda brands at every EnduroCross series event across the nation.”
 
Founded in 1962, Kenda has worked to develop and expand its product selections. In addition to its off-road and MX tires Kenda offers a full range of ATV and street bike tires, along an extensive line of off-road and street bicycle tires – many of which are used for competition motorcycle cross-training.
 
“Kenda’s a well-know, competitively priced off-road tire line that gets high marks from the guys who run them,” said Lance Bryson, Director of Sales & Marketing for GEICO EnduroCross. “GEICO EnduroCross is pleased to be associated with such a reputable tire company and we look forward to partnering on numerous promotions throughout the 2010 competition season with Kenda.”
 
One of the GEICO EnduroCross racers that runs Kenda tires is Jason Raines. And the six-time national hare scrambles champion feels strongly that Kenda will be a solid fit with GEICO EnduroCross. “Kenda’s a real aggressive company with an emphasis on off-road racing and they’ll be motivated to help make the EnduroCross series the best it can be,” said Raines. “I run Kendas and put them through unbelievably extreme conditions when I race, train and instruct. The engineering and design that goes into Kenda tires makes them one of the best brands on the market, something which I trust both my professional racing and off-road instructional careers with.”
 
Kenda is a leading manufacturer of motorcycle, ATV, bicycle, industrial and trailer tires. More recently Kenda began producing quality automotive tires and tubes for worldwide distribution. Since the company’s inception in 1962, Kenda has operated on core values of honesty, innovation, quality and customer service. For nearly 50 years Kenda has continued to develop and expand its product selections to meet changing market demands. For more information, including spec on all of Kenda’s off-road, MX and ATV tires, link to: www.kendausa.com
 
2010 GEICO EnduroCross schedule:
 
Date                Venue                                                                       City/State
 
July 17             The Orleans Arena                                          Las Vegas, Nev.
Aug. 14            Lazy E Arena                                                   Guthrie, Okla.
Aug. 27            Pepsi Coliseum                                                Indianapolis, Ind.
Sept. 11           Comcast Arena                                                Everett, Wash.
Oct. 30             National Western Complex                              Denver, Colo.
Nov. 20            The Orleans Arena                                          Las Vegas, Nev.            
 
Combining multiple off road motorcycle racing disciplines such as western U.S. desert enduro racing and eastern cross country racing with technical trials-style riding, GEICO EnduroCross showcases riders from all over the world that excel in these fields.
 
EnduroCross tracks incorporate various elements of off road racing into a supercross-style setting, including rocks, boulders, logs, sand, mud, a water-hole… and even a few special obstacles like giant tires thrown in!  Known as the “toughest racing on two wheels,” this indoor version of extreme off road racing will certainly keep you on your feet. The GEICO Powersports AMA EnduroCross series will be captured by the Versus Network, to be aired on the popular grassroots racing program; The Lucas Motorsports Hour. With its excitement and unpredictability, the EnduroCross championship has always down to the wire and this year will be no different as the series starts and finishes at Vegas’ Orleans Arena! Don’t miss your chance to see GEICO Powersports AMA Endurocross “Live” - and be sure to log-on to www.Versus.com for local airing dates/times for the Lucas Motorsports Hour.
 
For rules and race information visit www.EnduroCross.com or email endurocross@sourceinterlink.com.
For TV airing dates/times visit www.motorsportshour.com
 
Source Interlink Media Motorsports:
Encompassing the highly successful AMA MiniMotoSX,  the GEICO Powersports AMA EnduroCross Championship Series and the GEICO Powersports AMA EnduroCross Grand Championships, the Source Interlink Media Motorsports brands reach millions of motorcycle enthusiasts with live events, DVD packages, web sites, television and magazine coverage. Visit www.minimotosx.com orwww.endurocross.com.
Previous Next
Josh Grant to Undergo Shoulder Surgery Thu Jan 14 Josh Grant to Undergo Shoulder Surgery Kyle Cunningham Finds a Ride Thu Jan 14 Kyle Cunningham Finds a Ride
Read Now
January 2026 Issue Now Available
Get Racer X on your iPhone
Check out all the exclusive content this month on any device!
Read Now
The January 2026 Digital Issue Availalbe Now

Motocross & Supercross News - Racer X

122 Vista Del Rio Drive, Morgantown, WV 26508 | 304-284-0084 | Contact Us
©1999 - 2025 Filter Publications LLC. All Rights Reserved.
Terms of Use | Privacy Policy | Cookie Preferences | Do Not Sell or Share My Personal Information
designed at: Website Design at Impulse Studios
New stories have been posted