ROCKSTAR Energy Drink Signs On as Official Sports Drink of the 2010 Lucas Oil AMA Pro Motocross Championship

BURR RIDGE, Ill. – After elevating American Motocross to historic success in 2009, MX Sports Pro Racing and the Alliance of Action Sports (Alli) are proud to announce a new partnership that will further elevate the most prestigious motocross championship on the planet. Beginning in 2010, ROCKSTAR Energy Drink will serve as the new “Official Energy Drink Partner” of the Lucas Oil AMA Pro Motocross Championship.

Additionally, ROCKSTAR Energy Drink will be the event title sponsor of six of the 12 rounds on the 2010 schedule, including three rounds that will air live on NBC: “ROCKSTAR Energy Drink High Point National” in Mt. Morris, Pa., on Saturday, June 12, “ROCKSTAR Energy Drink RedBud National” in Buchanan, Mich., on Saturday, July 3, and “ROCKSTAR Energy Drink Unadilla National” at New Berlin, N.Y., on Saturday, August 14.

"After the resounding success of the 2009 Lucas Oil AMA Pro Motocross Championship, it’s important for our athletes and teams to keep up all of this momentum in 2010 and beyond,” stated MX Sports Vice President Davey Coombs. “ROCKSTAR Energy Drink is exactly the type of partner we need.”

"We are thrilled to have ROCKSTAR Energy Drink join our solid roster of quality sponsors in the 2010 Lucas Oil Motocross Championship,” said Mark Carter, GM Affiliate Properties for Alli. “We are really looking forward to working with their team in the continued growth and development of this series."

“Motocross is a crucially important focus for Rockstar, and aligning the brand with the legacy that is the Lucas Oil AMA Pro Motocross Championship cements our commitment to the sport” said Jason May, EVP Marketing for Rockstar. “We look forward to another exciting season of world class racing, and are thrilled to see the series yet again elevated to new heights.”

The 2009 Lucas Oil AMA Pro Motocross Championship 250 and 450 class champions were both members of the ROCKSTAR-backed Suzuki Factory Racing team.

2010 AMA Pro Motocross Championship Schedule:

May 22             Hangtown Motocross Classic     Rancho Cordova, Calif.
May 29             Glen Helen Raceway                  San Bernardino, Calif.
June 5              Freestone Raceway                   Wortham, Texas
June 12             High Point Raceway                  Mt. Morris, Pa.
June 19             Budds Creek Motocross            Mechanicsville, Md.
June 26             Thunder Valley Motocross         Lakewood, Colo.
July 3               RedBud                                    Buchanan, Mich.
July 17              Spring Creek Motocross            Millville, Minn.
July 24              Washougal Motocross               Washougal, Wash.
August 14         Unadilla Valley Sports Center     New Berlin, N.Y.
August 28         Moto-X 338                               Southwick, Mass.
September 4     Steel City Raceway                    Delmont, Pa.

For more information, please contact Lucas Oil AMA Pro Motocross Championship media coordinator Brandon Short via email at brandon@mxsports.com or by telephone at (949) 365-5752.

For fan and racing information on the 2010 Lucas Oil AMA Pro Motocross Championship, log onto www.allisports.com.

MX Sports Pro Racing

MX Sports Pro Racing manages and produces the world's most prestigious motocross series – the Lucas Oil AMA Pro Motocross Championship.  An industry leader in off road powersport production and management, its mission is to raise awareness of motocross racing through the production of professional championship racing events nationwide.  Through its various racing properties, partnerships and affiliates, MX Sports Pro Racing fields more than 60,000 action sports athletes each year and attracts millions of active fans, spectators and enthusiasts.  For more information, please visit mxsportsproracing.com.

Alli, the Alliance of Action Sports
Alli, the Alliance of Action Sports, is a global business that encompasses national and international action sports tours and events, multimedia production, and a consumer facing lifestyle brand.  The Alliance includes: the Dew Tour, Winter Dew Tour, China Invitational, Maloof Money Cup, Lucas Oil AMA Pro Motocross Championship, King of Wake series, and the Gatorade Free Flow Tour; Alli TV Productions, which creates original content, produces and presents content with partners, and distributes Alli content through a variety of channels. Alli is owned by NBC Sports and MTV Networks and represents a network of athletes, fans, brands and properties. Its mission is to facilitate the momentous growth of action sports, through competition and lifestyle, for a new generation of fans and athletes. The Alli properties are home to more than 550,000 spectators each year and broadcasts more than 150 hours of original content in 100 countries and 280 million homes worldwide. More information can be found at www.allisports.com.

ROCKSTAR Energy Drink
ROCKSTAR is the world's most powerful Energy Drink. Enhanced with the potent herbal blend of Guarana, Ginkgo, Ginseng and Milk Thistle, ROCKSTAR is formulated to provide an incredible energy boost for those who lead active and exhausting lifestyles - from athletes to rock stars. ROCKSTAR Energy Drink is available in fourteen amazing flavors: Original, Sugar Free, Zero Carb, Juiced Mango, Juiced Guava, Juiced Pomegranate, Tropical Punched, Punched Citrus, Energy Cola, Recovery Lemonade, Roasted Mocha, Roasted Latte, Roasted Light Vanilla, and Roasted Espresso. ROCKSTAR ENERGY SHOTS are available in Wild Berry and Tropical Punch flavors, and coming in 2010 – ROCKSTAR ENERGY GUM.

ROCKSTAR ENERGY DRINK products are available at convenience and grocery retail outlets across the United States, Canada, Mexico, Australia, Austria, Belgium, France, Ireland, New Zealand, Japan, Germany, Switzerland, Finland, Spain, The Netherlands, the United Arab Emirates, and throughout the United Kingdom."

Lucas Oil Products

Lucas Oil is a worldwide leader in the production of oils, greases, and additives. Based in Corona, Calif., Lucas Oil Products is one of the fastest-growing additive lines in the consumer automotive industry, featuring a premium line of oils, greases, and problem-solving additives. Through innovative product research and development, along with aggressive marketing programs, Lucas Oil Products has established itself as the top-selling additive line in the American truck-stop industry.

Forrest Lucas and his wife, Charlotte, founded Lucas Oil Products in 1989 after he spent 20 years as a truck driver and owner of a nationwide long-haul trucking fleet. They experienced firsthand the need for better lubricants and fuel treatments to maintain their equipment.

Lucas Oil is involved in an array of motorsports sponsorships, including the “Official Motor Oil of the AMA Pro Motocross Championship.” For more information on Lucas Oil, please visit www.LucasOil.com.

AMA Pro Racing

AMA Pro Racing is the premier professional motorcycle racing organization in North America, operating a full schedule of events and championships for a variety of motorcycle disciplines.  From its Daytona Beach headquarters, the organization operates and manages AMA Pro Road Racing, which includes AMA Pro American Superbike, AMA Pro Daytona SportBike, AMA Pro SuperSport and AMA Pro SunTrust Moto-GT.  AMA Pro Racing also manages and works closely with the day-to-day operational organizations of the AMA Pro Flat Track Championship and the AMA Pro Supermoto Championship Series in addition to other two-wheel and ATV series.  Learn more about AMA Pro Racing at www.amaproracing.com.

NBC Universal

NBC Universal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates the No. 1 television network, the fastest-growing Spanish-language network, a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80%-owned by General Electric, with 20% controlled by Vivendi Universal.

MTV Networks

MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with more than 150 channels worldwide, owns and operates the following television programming services - MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, LOGO, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, THE N, VH1 CLASSIC, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 300 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.