Dietrich to "Rock" Rockwell in 2010

Salt Lake City, UT - Ricky Dietrich, the defending 2008 AMA Endurocross Champion, 2008 AMA Athlete of the Year & 2006 WORCS National Pro champ will sport Rockwell in 2010 & 2011.  JR Publications & Rockwell finalized the deal late this week for Ricky to sport the infamous Rockwell hardware.  Dietrich will wear the select line of Rockwell watches along with the Rockwell apparel during the next two seasons.

“I’m very happy to partner with Rockwell.  Jason told me about this early last week and I think I jumped on line that night to pick my favorites out.  They have a very cool line of watches and I am proud to represent them, rather its on the podium, the pits or a casual night out on the town. They have a very cool and unique product for sure.” Ricky Dietrich

“Rockwell is very excited to add Ricky to the Rockwell family.  He is one of the most versatile and exciting racers on a motorcycle. His committment to racing matches up with the committment Rockwell makes to its Watches.  He fits in with the Rockwell lifestyle and we are stoked to have him "Rockin Rockwell"!  Rich Egget of Rockwell Time

Ricky will sport the new Rook- Phantom/Diamonds at the final WORCS weekend on October, 25th in Mesquite. Dietrich sits 2nd in points as he looks to make one last run at the 2009 WORCS Championship in just three weeks away.