Thor MX Celebrates 40 Years

THOR MX celebrated 40 years as the leader in the motocross apparel industry by throwing a little party at the Primm Motocross Museum in Las Vegas, NV on May 4th. The event was held during the same weekend as the final SX race of the 07 series. In attendance were legends of the sport, Torsten Hallman, Roger DeCoster, Rick Johnson, Greg Albertyn and Jeremy McGrath. Joining them in the celebration were current Champions Chad Reed, Ivan Tedesco, Ryan Villopoto and Ben Townley.

THOR showcased gear from the last 40 years, including the goat-skin leathers and open face riding helmets that put THOR on the map worn by Hallman and DeCoster. Each rider walked the championship bikes of his era onto the stage for some Q & A. Many riders spoke about the growth of motocross and how it’s progressed over the past 40 years. “Back in the 70’s people didn’t even know the word ‘motocross’. Now there aren’t many people that haven’t heard of motocross in some way, shape or form,” Torsten recalls.

Today, motocross is dominated by ballistic nylon pants, carbon fiber helmets and riders like Chad Reed, Travis Pastrana, Ivan Tedesco and Ryan Villopoto. THOR has continued to fuel the progression of motocross by stepping up the design and performance every year. THOR unveiled a few new colors from the 2008 product line being released in August. The release of the ’08 line will mark THOR’s 40 year in the industry and celebrate how far the brand and the industry have come.

Keep your eyes open for THOR’s all-new mx gear and apparel at your local dealer this August.

For any further information on why Thor is the “Originator of Motocross Apparel”, check out www.thormx.com