The series will now be labeled as “The Monster Energy Motocross Nationals”. The popular energy drink is known for supporting action sports athletes within the motocross industry, and will now extend their support to the popular Canadian Pro Motocross tour.
“Monster Energy and SPI working together gives us a chance to support motocross racing in Canada while effectively promoting the brand to our target audience. We are excited to increase our exposure in the Canadian market. The series is going to make for an exciting summer,” said Monster Energy’s agency representative, Scott Sepkovic.
“We are extremely pleased Monster Energy has recognized the value of supporting our national series. The brand Monster Energy appeals to all participants, teams, and fans. We welcome Monster Energy to the series and look forward to a mutually beneficial and successful relationship,” states Mark Stallybrass, CMRC/SPI president and series promoter.