Monster Energy To Sponsor Annual Xtremey Awards

Popular energy drink will have an award named after it for the May 8th event at Santa Ana's (Calif.) OC Pavilion

CORONA, Calif., (April 12, 2007) - With the extreme powersports' version of the Academy Awards a little less than a month away, Monster Energy has stepped up to sponsor the popular event that for the past seven years has honored the best-of-the-best in the gas & gravity world of extreme sports.

"The Xtremeys have become a highly anticipated staple event within the extreme powersports industry," said Joe Parsons, Senior Motorsports Marketing Manager for Monster Energy. "The staff at Impact Video do an excellent job not only identifying the year's standout extreme powersports athletes and moments, but also in putting on one heck of an show to honor our sport's participants.

"Monster Energy is pumped to be associated with this year's Extremey Awards."

Highlighting the event for Monster Energy, in addition to the awards the athletes it sponsors will bring home, will be a special
yet-to-be-named Xtremey/Monster Energy award.

"No doubt the Monster Energy award will be associated with MONSTER something," said Parsons. "Something REAL big. Stay tuned."

The eighth annual Xtremey Awards is set for May 8th at Santa Ana's (Calif.) OC Pavilion. For more information on the event link to: www.xtremey.net.

Monster Energy supports the sport. Be it motocross, FMX, rock crawling, off-road, quads, sleds - name it - the athletes are rockin' Monster Energy more than anything these days. Check out all the flavors - Original Monster Energy, Monster Lo-Carb, Monster Assault and the new Monster/fruit juice hybrid called "Khaos." Everybody at the Xtremeys will be diggin' 'em - so will you. On the 'Net at www.monsterenergy.com.