After Strong Debut Season, Rockstar Energy Returns in Support of 2011 Lucas Oil AMA Pro Motocross Championship
Brand Also Set to Bring Back Rockstar Fast Lap Competition
Brand Also Set to Bring Back Rockstar Fast Lap Competition
MORGANTOWN, W.Va. - When Ryan Dungey secured the 450 Class title in last season's Lucas Oil AMA Pro Motocross Championship, it brought a fitting conclusion to a groundbreaking year for the Rockstar Energy brand - which made its foray into series sponsorship for the first time in 2010. After a successful debut as a major supporter of American Motocross, MX Sports Pro Racing and Alli, the Alliance of Action Sports, announce that Rockstar Energy will reprise its role in the championship for 2011, with the unique and popular Fast Lap competition headlining the brand's efforts.
As one of the most recognizable names in the industry, Rockstar Energy and its trademark yellow star can be seen on the sides of riders' helmets and race rigs throughout the paddock. Whether fans have a can in their hand, or one of the Rockstar-sponsored teams is standing on the podium, the energy drink's stalwart presence can be felt both on and off the track.
Last season, in an effort to reward the rider who lays it all on the line by setting the day's fastest lap of the final 450 Class moto, the Rockstar Energy Fast Lap competition was introduced. After a successful inaugural campaign, Rockstar-backed Dungey took home the grand prize after setting the fastest lap at an astonishing nine rounds last summer.
This season, Dungey and his 450 Class competitors will once again wage war out on the track for another shot at a coveted award exclusive to American Motocross. Beginning at the Rockstar Energy Hangtown National on Saturday, May 21, points will be accumulated over the next 12 weeks of racing by the quickest 450 Class riders on any given lap of the final moto of the day. Fuel TV, NBC Sports and SPEED will keep the fans up to date on the hot-lap stats. Just one point is available at each stop on the schedule and whichever rider amasses the highest total at season's end will be awarded this year's grand prize - a special Minute Machine watch from Oakley Watches. The one-of-a-kind timepiece is a Swiss chronograph with a titanium bracelet that stands out amongst the rest thanks to its aggressive styling yet refined, lightweight composition. It's truly a unique piece for any rider's trophy case.
"Rockstar Energy is all about pushing the envelope," said Rockstar Energy's Mike Kelso. "The Fast Lap competition is a testament to that, not only for the brand, but the sport of motocross in general. To succeed in motocross, a rider must find the fine line between the ragged edge and control and this is our way of recognizing that commitment. Having Oakley Watches on board this season makes this award that much more special because much like Rockstar, Oakley is a brand that likes to set standards and raise the bar."
In addition to the Minute Machine watch awarded to the winning rider, second and third place will receive a Gearbox watch from Oakley Watches. The watch contains Oakley's patented unobtainium strap while also featuring intricate craftsmanship in the face. Its distinctive appearance blends sharp looks and pristine functionality. It is something the two riders who receive it will be proud to take home.
Weekly Rockstar Energy Fast Lap results can be found following each round on Rockstar69.com, RockstarMX.com, RacerXOnline.com and AlliSports.com. Fans can also stay up to date by following @Rockstar6969 on Twitter.
Tickets for the 2011 Lucas Oil AMA Pro Motocross Championship are on sale now at www.allisports.com. Special discounts and incentives are available for advance ticket purchasers.
For more information on the 2011 tour, please log on to www.allisports.com/motocross.
For media information about the Lucas Oil AMA Pro Motocross Championship, please contact Media Manager Brandon Short via email at firstname.lastname@example.org or by phone at 949-365-5750.
MX Sports Pro Racing
MX Sports Pro Racing manages and produces the world's most prestigious motocross series - the Lucas Oil AMA Pro Motocross Championship. The industry leader in off road powersport event production and management, its mission is to showcase the sport of professional motocross competition at events throughout the United States. Through its various racing properties, partnerships and affiliates, MX Sports Pro Racing organizes events for thousands of action sports athletes each year and attracts millions of motorsports spectators. Visit www.mxsportsproracing.com.
Alli, the Alliance of Action Sports
Alli, the Alliance of Action Sports, is a global business that encompasses national and international action sports tours and events, multimedia production, and a consumer facing lifestyle brand. The Alliance includes: the Lucas Oil AMA Pro Motocross Championship, the Dew Tour, Winter Dew Tour, China Invitational, , King of Wake series, and the Gatorade Free Flow Tour. Alli TV Productions creates original content, produces and presents content with partners, and distributes Alli content through a variety of channels. Alli is owned by NBC Sports and MTV Networks and represents a network of athletes, fans, brands and properties. Its mission is to facilitate the momentous growth of action sports, through competition and lifestyle, for a new generation of fans and athletes. The Alli properties are home to more than 550,000 spectators each year and broadcasts more than 150 hours of original content in 100 countries and 280 million homes worldwide. Visit www.allisports.com.
Lucas Oil Products
Lucas Oil is a worldwide leader in the production of oils, lubricants and additives. Based in Corona, Calif., Lucas Oil Products is one of the fastest-growing additive lines in the consumer automotive industry, featuring a premium line of oils, lubricants and problem-solving performance additives. Through innovative product research and development, along with aggressive marketing programs, Lucas Oil Products has established itself as the top-selling additive line in the American truck-stop industry. Lucas Oil is involved in an array of motorsports sponsorships, including the "Official Motor Oil of the AMA Pro Motocross Championship." Visit www.LucasOil.com.
AMA Pro Racing
AMA Pro Racing is the premier professional motorcycle racing sanctioning body in the United States, operating a full schedule of events and championships for a variety of motorcycle disciplines. From its Daytona Beach headquarters, the organization sanctions professional motorcycle racing competition, which includes, AMA Pro Motocross, AMA Pro Road Racing, and AMA Pro Flat Track. Visit www.amaproracing.com.