THQ Offers Branded MX Vs. ATV Avatar Content For Xbla Marketplace
May 6, 2011, 1:25pm
AGOURA HILLS, Calif. -- THQ Inc. (NASDAQ: THQI) today announced a collection of Avatar items available now on the Xbox LIVE® Marketplace for the Xbox 360® video game and entertainment system from Microsoft. The branded content will allow fans of the series to show their excitement for the scheduled May 10th launch of MX vs. ATV® AliveTM, the next installment of the 10 million unit-selling MX vs. ATV series.
The Avatar motocross accessories will include goggles, an MX Alive Moto Helmet, Dirty Moto Gear (male and female) and a Pit Shirt (male and female). The branded content will also include props such as a mini quad, remote control MX bike, Sprocket Yo-Yo and a checkered flag. The accessories and props will range in a suggested price of 80-240 Microsoft Points.
“The MX vs. ATV franchise has some of the most engaged and amazing fans we’ve ever seen,” said Michael Lustenberger, THQ Vice President of Global Brand Management, Online/Digital Games. “Our design team created Avatar items that they knew would create the most excitement and allow fans the opportunity to show their support for the upcoming launch of Alive.”
With the expected May 10, 2011 release date approaching fast, make sure to pre-order MX vs. ATV Alive. The James Stewart Motocross Compound will be available at launch as part of the MotoClub Pro membership. Head over to MXvsATV.com for more information and the opportunity to sign up now for the community, where you will gain access to exclusive members-only content, swag-loaded giveaways, interviews with pro riders, monthly newsletters and much more!
About MX vs. ATV Alive
MX vs. ATV Alive will take THQ’s leading original franchise to exhilarating new heights with Bar-to-Bar racing, enhanced physics and the next step in downloadable content distribution. The new Bar-to-Bar racing mechanic allows for increased physical contact between riders so players can battle for position on the track like never before, creating the most intense, realistic racing experience yet. Featuring an advanced version of the franchise’s celebrated physics engine, MX vs. ATV Alive will deliver refined terrain deformation and smooth, intuitive controls that will appeal to newcomers and hardcore fans alike. MX vs. ATV Alive will also employ an “a la carte” method of digital content distribution that allows players to pay for only what they want to play. And for the first time in the series’ history, MX vs. ATV Alive will feature a prominent motocross athlete on the cover and in a variety of in-game videos: two-time AMA Supercross Champion James Stewart. MX vs. ATV Alive will deliver the ultimate motocross racing experience when it releases on Xbox 360 and PlayStation3 for a suggested retail price of $39.99 in the U.S. on its anticipated May 10, 2011 launch. For more information on MX vs. ATV Alive, please go to www.mxvsatv.com.
About THQ
THQ Inc. (NASDAQ: THQI) is a leading worldwide developer and publisher of interactive entertainment software. The company develops its products for all popular game systems, personal computers and wireless devices. Headquartered in Los Angeles County, California, THQ sells product through its global network of offices located throughout North America, Europe and Asia Pacific. More information about THQ and its products may be found at www.thq.com. THQ, MX vs. ATV, MX vs. ATV Alive and their respective logos are trademarks and/or registered trademarks of THQ Inc.
All other trademarks are the property of their respective owners.
The statements contained in this press release that are not historical facts may be “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on current expectations, estimates and projections about the business of THQ Inc. and its subsidiaries (collectively referred to as “THQ”), including, but not limited to, expectations and projections related to avatar items for MX vs. ATV Alive, and are based upon management’s current beliefs and certain assumptions made by management. Such forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those expressed or implied by such forward-looking statements, including, but not limited to, business, competitive, economic, legal, political and technological factors affecting our industry, operations, markets, products or pricing. Readers should carefully review the risk factors and the information that could materially affect THQ’s financial results, described in other documents that THQ files from time to time with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the fiscal period ended March 31, 2010 and subsequent Quarterly Reports on Form 10-Q, and particularly the discussion of trends and risk factors set forth therein. Unless otherwise required by law, THQ disclaims any obligation to update its view on any such risks or uncertainties or to revise or publicly release the results of any revision to these forward-looking statements. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release.
The Avatar motocross accessories will include goggles, an MX Alive Moto Helmet, Dirty Moto Gear (male and female) and a Pit Shirt (male and female). The branded content will also include props such as a mini quad, remote control MX bike, Sprocket Yo-Yo and a checkered flag. The accessories and props will range in a suggested price of 80-240 Microsoft Points.
“The MX vs. ATV franchise has some of the most engaged and amazing fans we’ve ever seen,” said Michael Lustenberger, THQ Vice President of Global Brand Management, Online/Digital Games. “Our design team created Avatar items that they knew would create the most excitement and allow fans the opportunity to show their support for the upcoming launch of Alive.”
With the expected May 10, 2011 release date approaching fast, make sure to pre-order MX vs. ATV Alive. The James Stewart Motocross Compound will be available at launch as part of the MotoClub Pro membership. Head over to MXvsATV.com for more information and the opportunity to sign up now for the community, where you will gain access to exclusive members-only content, swag-loaded giveaways, interviews with pro riders, monthly newsletters and much more!
About MX vs. ATV Alive
MX vs. ATV Alive will take THQ’s leading original franchise to exhilarating new heights with Bar-to-Bar racing, enhanced physics and the next step in downloadable content distribution. The new Bar-to-Bar racing mechanic allows for increased physical contact between riders so players can battle for position on the track like never before, creating the most intense, realistic racing experience yet. Featuring an advanced version of the franchise’s celebrated physics engine, MX vs. ATV Alive will deliver refined terrain deformation and smooth, intuitive controls that will appeal to newcomers and hardcore fans alike. MX vs. ATV Alive will also employ an “a la carte” method of digital content distribution that allows players to pay for only what they want to play. And for the first time in the series’ history, MX vs. ATV Alive will feature a prominent motocross athlete on the cover and in a variety of in-game videos: two-time AMA Supercross Champion James Stewart. MX vs. ATV Alive will deliver the ultimate motocross racing experience when it releases on Xbox 360 and PlayStation3 for a suggested retail price of $39.99 in the U.S. on its anticipated May 10, 2011 launch. For more information on MX vs. ATV Alive, please go to www.mxvsatv.com.
About THQ
THQ Inc. (NASDAQ: THQI) is a leading worldwide developer and publisher of interactive entertainment software. The company develops its products for all popular game systems, personal computers and wireless devices. Headquartered in Los Angeles County, California, THQ sells product through its global network of offices located throughout North America, Europe and Asia Pacific. More information about THQ and its products may be found at www.thq.com. THQ, MX vs. ATV, MX vs. ATV Alive and their respective logos are trademarks and/or registered trademarks of THQ Inc.
All other trademarks are the property of their respective owners.
The statements contained in this press release that are not historical facts may be “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on current expectations, estimates and projections about the business of THQ Inc. and its subsidiaries (collectively referred to as “THQ”), including, but not limited to, expectations and projections related to avatar items for MX vs. ATV Alive, and are based upon management’s current beliefs and certain assumptions made by management. Such forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those expressed or implied by such forward-looking statements, including, but not limited to, business, competitive, economic, legal, political and technological factors affecting our industry, operations, markets, products or pricing. Readers should carefully review the risk factors and the information that could materially affect THQ’s financial results, described in other documents that THQ files from time to time with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the fiscal period ended March 31, 2010 and subsequent Quarterly Reports on Form 10-Q, and particularly the discussion of trends and risk factors set forth therein. Unless otherwise required by law, THQ disclaims any obligation to update its view on any such risks or uncertainties or to revise or publicly release the results of any revision to these forward-looking statements. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release.
