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Pay Dirt: The Story Of Supercross Heads to Streaming Platforms

Pay Dirt: The Story Of Supercross Heads to Streaming Platforms

July 15, 2025, 3:20pm
Eric Johnson Eric Johnson
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  • Pay Dirt: The Story Of Supercross Heads to Streaming Platforms

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After a successful theatrical run with over 300 screenings, the film Pay Dirt: The Story of Supercross will soon be available on major streaming platforms, including Apple TV/iTunes, Amazon Prime Video, and YouTube, among others. Set to launch on these platforms this Friday, July 18, 2025, Paul Taublieb, the director, writer, and producer of Pay Dirt: The Story of Supercross, discussed the film's new availability.

“We had a great distributor in a company called Monkey Wrench Films, who got it out there,” said Taublieb on Monday afternoon from Los Angeles. “They did it the independent way, the hard way. Kind of like how the privateers are. It ran theater by theater, chain by chain; it wasn’t a wide release. It kept plugging away, and we gained significant exposure. We received incredible reviews from many people. However, the film wasn’t easy to find. It didn’t play in a normal fashion, even though it was shown all over the country. Now it is finally coming to digital platforms, rolling out on Friday the 18th of July. It’ll be on Apple TV/iTunes, which is a great company to be in when you look at the work Apple has done as part of that platform. It’ll be on Amazon Prime, YouTube, Vimeo, and probably some other platforms as well. These are the main ones. Between iTunes and Amazon, anyone who wants to see the film can purchase it, download it, rent it, or own it, and finally, the entire world will be able to see the film that people have been talking about, reading about, and hearing about. The film is now going to be available on all these platforms.”

Scenes from the theater premier of Pay Dirt: The Story of Supercross during Anaheim 1 weekend in January.
Scenes from the theater premier of Pay Dirt: The Story of Supercross during Anaheim 1 weekend in January. Mitch Kendra

For those who may have yet to view Pay Dirt: The Story of Supercross, Taublieb took some time to address the true spirit of what the film centers on.

“The spirit of Pay Dirt, or the idea, comes down to one thing,” explained Taublieb. “Every movie I make, and I’ve made quite a few of them now, boils down to: What is it really about? You spend a lot of time figuring out what that one thing is. In this case, it was that this is the toughest, craziest, gnarliest, and most underappreciated and least understood sport on the planet. Once I had that idea in my head… And it was personal for me. I’m a sports fan, and I was one of the creators of the X Games, where I worked for 16 years. I’ve made feature films and documentaries and so on. I had been involved in a parallel world doing freestyle motocross for many, many years. So for me, it was like, ‘Wait a minute. What is this sport?’  Frankly, I was a little dismissive of supercross. It felt like the square sport of racing. I was the X Games guy, where the future was. It was unfair to supercross because it was just as gnarly as freestyle motocross, but it was more intense, and it required more dedication, had more history, offered a richer tapestry, and had more culture and great stories. I became exposed to that, and that’s what really inspired me on Pay Dirt."

Paul is always clear that he makes films about the people and their stories. Supercross was not shy on those.

"It was about how we tell this heartfelt story of these characters. And again, it’s not a linear history. That was a challenge because documentaries tend to follow a straightforward timeline. It was really about, ‘How do we find these different stories and in-depth explorations of various chapters woven together?’ That was the inspiration. What you need is that spark in anything you do. You need to have this moment and this epiphany, and for me, it was being on the stadium floor at supercross, seeing the sport up close, experiencing the pits, and seeing the characters… Then I started learning about it and talking to you, EJ, Mitch Covington, Sam Pontrelli, and Mark Hall, all of whom are with Monster Energy. With Monster Energy, their dedication to the sport is authentic. Certainly, it’s a business consideration, but it is rooted in authenticity and true passion for the sport. If you understand Monster’s involvement, it’s not just about sending a logo over and then hosting people in a suite. They do that, but they are deeply involved in the riders, the sport, the culture. They don’t control it; I don’t want to misstate that. Their involvement is legitimate and authentic, and that’s where the film becomes an extension, which is why we did Pay Dirt. We also did Unchained and Blink of an Eye, and I had a series of big wave movies. These are all projects that Monster Energy supported by [essentially] saying ‘Go make the film.’ That’s the other thing that I want to say: As an independent filmmaker, they are the dream company. They say, ‘You do what you do.’ So I’ve been very fortunate and very grateful to make these feature documentaries. I also want to say that I believe Josh Brolin brings the poetry. You can’t discuss this movie without mentioning him. Josh, as a narrator, is extraordinary. But it all goes back to authenticity. Once you learn about, ‘Oh my God, their heart rates are 180 beats a minute for 20 minutes…’ and you talk to someone like Dr. G., hearing about the impact, the injuries, the grit, and the determination of the supercross riders, you realize, ‘This is a universal story.’ And that’s what we discovered. Then you find these incredible human stories.”

Five-Time AMA Supercross Champion Ricky Carmichael
Five-Time AMA Supercross Champion Ricky Carmichael Pay Dirt
Two-time AMA Supercross Champion Jeff Ward
Two-time AMA Supercross Champion Jeff Ward Pay Dirt

In creating Pay Dirt, Taublieb adhered to a fundamental objective of making the cast come alive as deep, three-dimensional human beings, not just motorcycle racers.

“The other underpinning concept is that people care about people,” said Taublieb. “In this sport, with so much drama, and because the stakes are so high and because it is so difficult and competitiveness, reaching the elite level is such a challenge. It inherently involves committed and competitive individuals. When you have that formula, you end up with drama, which is about how people act under pressure and manage conflict. That reveals character. What you have in these different stories we tell, from Bob Hannah all the way to Haiden Deegan, we find people with fascinating stories. Nobody reaches the pinnacle of supercross without a lot of blood, sweat, tears, guts, pain, suffering, and triumph. All these elements contribute to success in the sport. Everyone involved faces challenges because it is so difficult, dangerous, expensive, and complex. In Pay Dirt, we aim to show that by going to Loretta Lynn’s."

"While the industry understands it, the broader world may not grasp what happens at Loretta Lynn’s, especially regarding these young kids, their efforts, and the stakes involved," he continued. "We also explore lesser-known aspects of the sport, including a section on the privateer. We follow one individual near the end of his privateer journey as he strives to make a name for himself. His story is rarely seen. We also present famous figures in a different way. It’s not just about winning. A prime example is how to tell the story of Jeremy McGrath, clearly the greatest supercross racer of all time. He’s a genuinely nice person, and his racing was clean; he didn’t make a lot of enemies. As a dramatist, how do we had to frame his story beyond just showing him crossing the finish line jump and waving and the fans going crazy? So it was putting him in context with someone who was kind of his rival Jeff Emig, highlighting their battles and their issues. This brought out a side of McGrath that people don’t often see, and Emig was thrilled to talk about it. Emig allowed us to put McGrath in context and tell the McGrath story without merely focusing on how many races he won. That’s not human; it’s just checkered flags and statistics. Their rivalry illustrated so much. One of the other significant stories was about Bob Hannah. He was very difficult to get, which delayed the film. Eventually, he agreed to participate because he doesn’t care much anymore—his legacy is secure, and he has a great personality. He laid it on the line in a super fun way that has never been seen before. After the screening, several industry figures approached us to say, ‘We’ve never seen this human side of the sport before.’ That was the goal. We aim to be authentic for the fans. The key is to work on multiple levels, and I believe we achieved that.”

Three time AMA Supercross Champion Bob
Three time AMA Supercross Champion Bob "Hurricane" Hannah. Pay Dirt

Taublieb continued to discuss the current status of Pay Dirt: The Story of Supercross in its trajectory as a major film.

“The independent filmmaker is a funny little world,” said Taublieb, producer of a host of Emmy Award-winning documentaries throughout his career. “We were very fortunate, and it was very satisfying for me as a filmmaker in that the way we shot the film with the action sequences led to a theatrical release. We played at about 350 screens, mainly across America, but also in Australia and some screens in Europe and South America. Screens all around the world. And people got to see the sport in a way that nobody has ever witnessed before in a movie theater. I know every filmmaker probably says the same thing. The guy who makes Dune or the guy who makes Star Wars says the same thing: See it in a theater, don’t watch it on TV. And it was thrilling to see Pay Dirt in the theater. I had been editing and looking at the same thing on a computer monitor for a long time, and seeing it on a giant screen was awesome. You can finally experience the film. If you heard about it and didn’t get to the theaters, now is the time for everyone who wants to see the film to do so. If you love the sport and if you’re a racing fan, you’re going to love Pay Dirt: The Story of Supercross. Watching the film on the big screen is fantastic, and people were very fortunate to see it on a big screen, but now the world gets to see the film. The media landscape is changing. Movie theaters are still here, and we still love going, but we understand that we live in a streaming world. Now Pay Dirt is finally going to be available to everyone. There are many places to see it. Finally, it’s viewable for all. That’s really the big news, and that’s the life cycle of a film from theatrical release to streaming platforms. That’s what we are seeing now. What I’m excited about is that a lot of people were frustrated because they didn’t get to see it on a big screen. Theatrical releases can be difficult. We all lead busy lives, and getting to the movie theaters is tough. It’s very, very exciting to me that finally everyone who wanted to see this film can do so. For a couple of bucks, you can buy it at home; you can watch it and own it, and it is now available to everybody.”

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2025 Loretta Lynn’s Practice and Moto Race Order Released Tue Jul 15 2025 Loretta Lynn’s Practice and Moto Race Order Released Spring Creek National Photos Tue Jul 15 Spring Creek National Photos
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