Triumph Dives Deeper into Off-Road Market, Acquires OSET
Anticipation is building for Triumph's unveiling of motocross and off-road focused dirt bikes--which are being tested and developed with help from Ricky Carmichael--but in the meantime the brand has some other off-road news to announce. Triumph has acquired OSET, which has been building electric dirt bikes and trials bikes for kids since 2004.
Here's Triumph's press release on the move:
Triumph announces the acquisition of the electric motorcycle manufacturer OSET Bikes, as part of their wider plan of offering a full range of off-road motorcycles and to nurture a new generation of motorcycle riders.
Ahead of the launch of the Motocross and Enduro range, Triumph Motorcycles takes another exciting step in the off-road world through the acquisition of OSET Bikes, a leader in the world of children’s electric, off-road motorcycles. Started in 2004 by Ian Smith, who wanted to build an electric off-road bike for his son Oliver, OSET has been setting the benchmark in its segment for the past 18 years. OSET has sold more than 40,000 bikes globally that feature their inhouse developed electric powertrains.
The acquisition of OSET sits within Triumph’s strategy of entering the off-road segment, announced in 2020, and provides both companies with the opportunity to share and benefit from each other’s knowledge and experience in their respective segments, enabling both brands to grow internationally in parallel.
Triumph’s philosophy, For The Ride, played an important role in the acquisition of OSET as it enables the Hinckley-based brand to inspire future generations of riders by providing them with the perfect starting point to develop their passion and dreams. OSET Bikes offers products that are suitable for any rider, starting from 3 years old and upwards.
Nick Bloor – Triumph CEO
“We are excited about the opportunity of joining forces with OSET Bikes: a dynamic brand that has been encouraging children into motorcycling for many years and have been at the forefront of developing electric trials bikes for fun and competition. Whilst the two brands will continue working independently, Triumph and OSET will collaborate on new state-of-the-art products to inspire young riders into off-road riding, across the segments that Triumph and OSET will have a presence in, drawing on their respective strengths to build the best bikes in the world.”
Ian Smith – OSET Bikes CEO
“When we built that first ‘garage’ bike for my son, Oliver, I had no idea that it would lead to this moment. We are all very excited for what the future holds for OSET as part of the Triumph family.
The OSET brand will remain as OSET and will continue to serve the trials and off-road motorcycling community. We are now better positioned to develop and innovate across our range, while enjoying the security of scale and market position Triumph can offer OSET”
First established in 1902, Triumph Motorcycles celebrates 120 years of motorcycle manufacture in 2022. For more than three decades, Triumph Motorcycles has been based in Hinckley, Leicestershire, and has produced iconic bikes that perfectly blend authentic design, character, charisma and performance.
With more than 81,500 motorcycles delivered in calendar year 2021, and over 700 dealers across the world, Triumph is the largest British motorcycle manufacturer.