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The List: #TBT Win Ads

The List: #TBT Win Ads

November 9, 2017, 4:40pm
Davey Coombs Davey CoombsEditor-In-Chief
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  • The List: #TBT Win Ads

No garage is complete without a full complement of Maxima aerosol products, each of which has been thoughtfully designed with a very specific purpose. Knocking out corrosion? Grab a can of our Multi-Purpose Penetrant Lube. Guarding your engine against dirt? Go to town with our Fab-1 Spray-On Air Filter Oil. Need to restore and protect your plastics? Reach for Maxima’s famous SC1 high-gloss coating, which has been appropriately referred to as “New Bike in a Can™” due to its almost-magical ability to recondition your machine. Across the board, Maxima is proud to offer the top aerosol products in every category—and trust us, your bike will thank you.

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Win ads are almost as old as the concept of racing motorcycles together. For as long as companies have been in the racing business they have touted their various successes on the race tracks of the world. Since it's a Thursday, we decided to do a list of #TBT ads from back in the day, with the help of the Cycle News Archives (one of the best-kept secrets in publishing right now).

We chose a sampling of ads from the late sixties and early seventies, some with names of folks you may even recognize, like Gary Bailey, Barry Higgins, Joel Robert, John DeSoto, and even Even Knievel. They are snapshots of the way we were in the nascent days of both professional motocross and the American motorcycle industry. 

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