Hello, everyone, and welcome to the Rev Up. I was able to scratch an item off my bucket list last weekend at the Monster Energy Cup. When it comes to supercross, I am as big of a fan as they come. I saw my first supercross at Arrowhead Stadium in Kansas City in 1982. Raced my first amateur supercross at Texas Stadium in 1987 and ultimately made my pro supercross debut at the St. Louis SX in 1997. I have literally watched every single supercross that has been ran in the past 30 years. I know a lot of you reading this can match much of my fan resume and like many of you, I’ve spent countless hours critiquing every aspect of the events, from the racing to the television broadcast to the live announcing at the stadiums and domes themselves. From my couch I have chastised announcers and told myself a thousand times that I could do it better. I mean, come on, how hard can it be? All you are doing is talking about dirt bikes. Ho, ho.
Having recently moved to the Orlando, Florida, area I decided to make the hour drive down to Tampa to visit Feld Motor Sports’ new headquarters. First off, the place is amazing, truly one of the most incredible facilities I’ve ever been inside of. Keep in mind they practice the Nuclear Cowboyz, Monster Jam and Ringling Brothers/Barnum & Bailey Circus acts within the walls. Be that as it may, I was able to sit down with Dave Prater and we spoke about a possible announcing gig at the MEC.
A week later the phone rang, I found out I was heading to Sin City for the first announcing job of any kind I had participated in. So, I studied up. I had been told in a round about way I would be “mostly” covering the amateur races so I spent a month or so getting brushed up on all of the names and faces that would be in the Super-Mini and Amateur All-Star divisions. In addition, I started ringing up every announcer friend I had—most notably Jason Weigandt—to ask for any tips or pointers.
The Weege told me: “The key is to remain calm. Take it like motocross. Do a couple slow practice laps, then dial in the jumps, and when you feel loose start gassing it up. But you’ve got to get loose. You’ve got to get out of your comfort zone and just go for it at times, especially in front of a live crowd. Eventually it’ll actually come easy—if you try to overthink it you’re in trouble.” Excellent advice, I thought, and something easily relatable to for me. As the days got closer to the event I began getting notices from other friends that I would not be alone in announcing the MEC. In fact, Rob Buydos, Wes Kain, Kevin Kelly, John Simanovich and Rhianna Buchanan would all be part of the show. Wow, that seemed like a lot of announcers. Then, again, as I would soon find out, there is a LOT going on at the Monster Energy Cup.
Before I knew it I was sitting at the production meeting where Prater lays down the law. And let me tell you, that man juggles more things at an event, especially that event, than you can imagine. I thought I knew it all, and I was as wrong as fireworks on Christmas morning. Trust me, what goes on behind the scenes to make the show happen is a mammoth achievement. The announcing duties were divided out and each one of us had a set responsibility, and I made diligent notes on mine. I noticed Wes Kain and Rob Buydos gesturing towards me and mocking my notes, to which I implied, “Aren’t you guys writing this down?” Buydos just sat beside me and put his hand on my shoulder and said, “You’ll see, brother. Pay attention to Prater, but what you really need to know is what that man tells you.” That man, being producer Maxie Williams.
Buydos, the wily veteran announcer told me, “Don’t piss him off. He will tell you to do something one time, and you better do it the first time.” Now, Wes Kain on the other hand, was far less subtle. Directly after the meeting he jumps inside the production trailer and starts grabbing all manor of items off the shelves. In 10 seconds he had on football pads and commandeered a megaphone. Suffice to say, the “Wes Kain Mafia” doesn’t get nervous. And, to this point neither was I. Yet. I mean, we’re just talking about dirt bikes here, folks. Bring it on.
The hours clicked off and before long it was show time. The stadium filled to capacity and Buydos and Wes began what Feld calls a “Power Intro.” You all know what that is. With the music shaking the ground and Wes screaming like a madman holding the million-dollar suitcase over his head, something began to happen to me. My palms were sweating. Again, the pounding music and the screaming crowd was building into this giant animal that was literally changing the air inside Sam Boyd Stadium. I glanced over to my left and saw the RF Camera guy seriously dancing like a member of the Jabbawockeez. As the cinders from the fireworks landed on my head I was pumped up. I mean, really, really pumped up. I’m talking about, getting ready to walk into the Octagon, pulling spoons at Loretta Lynn’s, acid in your throat, jacked up to the moon. Just then I heard Weege whisper in my head, “The key is to remain calm.” Yeah right, pal. All the same, I had taken my notes and had my skits I was to perform memorized in my head—the first of which being an explanation of the Joker Lane right after the first Cup main event. No problem, I had a good 30 minutes to calm down. Wrong. Just then I heard Maxie the producer scream into my head set, “Something is **cked up with the video, BOWYER, you’re on, do the Joker Lane now.”
I wasn’t ready. I replied on my radio, “Maxie, that isn’t until after the fir…,” he violently cut me off, “DO IT NOW!!” With my microphone sliding around my sweaty hands I ran out on to the track and mud bogged it up the face of the heavily watered table top in the Joker Lane. I went into my memorized explanation when Maxie yelled again, “LOOK AT THE (double expletive) CAMERA!!!!.” But, I didn’t look at the camera, instead I earnestly looked at the 50,000 people that were looking at ME.
From there it was bad.
I don’t remember what I said, but I heard Maxie say, “Good job, I need 90 more seconds.” Ninety more seconds? No way, it was over for me. I wanted off that tabletop and covered up inside a very large hole. All I could stutter was, “That’s all folks, back upstairs.” I scurried behind the podium and sat down with my ankles, hands and teeth shaking like a 6.7 had just hit Las Vegas. Rhianna ran up to me and put her arm around my shoulders and said in her impossibly silky Aussie accent, “Just try to breathe, man. You did well, just slow down. Pretend everyone in the stands is naked and you’re the only one with clothes on. You’ll feel more secure.”
Somehow, this worked. I was able to do the rest of my planned duties very well. But, Buydos was right. No matter how well scripted or organized a live event is, it is still a LIVE event. It has its own pulse and things happen like crashes, video malfunctions and all manor of things that shake up the schedule. They put that headset on you for a reason. Be ready to speak intelligently, calmly and clearly at all times! It is very hard, ladies and gentlemen. I thought a lifetime of watching supercross and a month’s preparation would have me ready to eat fenders and spit tear-offs. Until you have stood in front of that seething crowd and heard that producer scream into your ear, you don’t know the kind of pressure the men and women broadcasters and announcers face every weekend.I have to say: Wes Kain may be goofy, but what he does and how he does it is awesome. He ran the show and had the crowd on their feet for the duration. I was very impressed with him.
All of it was great. By the time the last main events were taking place Wes, Kevin, Rob, John, Rhianna, and myself were calling the race like MRN does NASCAR (by far the best radio broadcast in all of sports). We each had a particular part of the track to call and we sent it back and forth very well, in my opinion. I wasn’t ready like I thought I was, but just like Weege said: “If you overthink it you’re in trouble. It’s just like riding motocross.” I cannot thank Feld enough for the opportunity and I will never forget the experience.
Thanks for reading, see you next week.