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    Exhaust: Growing and Giving Back to the Industry
    Jason Weigandt

    Jason Weigandt

    Exhaust Growing and Giving Back to the Industry

    April 19, 2018 12:55pm
    by: Jason Weigandt
    Presented by:
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    • Jon-Erik Burleson: Growing and Giving Back to the Industry

    Exhaust is brought to you by Yoshimura R&D of America. Yoshimura is "The Leader in Performance" and has been for 60 years. With unmatched skills, knowledge and passion for racing, Yoshimura is on the forefront of the aftermarket. Yoshimura exhaust systems are race bred and feature the same legendary performance, fit, and quality that has been our trademark for six decades.

    Advertisement | Advertise with Us

    When Jon-Erik Burleson announced he would step down as the head of KTM North America at the end of 2016, it was a shocker in the industry, as the brand was in the midst of meteoric growth and JEB (pronounced "Jeb"), as he is known, certainly had reason to enjoy life near the top of that chain. As you’ll learn in this week’s Racer X Exhaust Podcast, though, Jon-Erik is someone who wants to be comfortable being uncomfortable and wants the challenge of being unsettled.

    Post-KTM, he’s settled into philanthropic roles in the industry with organizations including  the United States Motorcycle Coaching Association and the Kurt Caselli Foundation. Why does he identify better coaching as a way to grow this industry? Why did he leave KTM at the top? What other plans does he have for business? What were the challenges involved with running KTM’s North American business? JEB, one of the sharpest and most articulate businessmen in this industry, explains plenty in this interview. The Racer X Exhaust Podcast is sponsored by Yoshimura.

    Subscribe via iTunes or your favorite podcast app by searching for the Racer X Podcast Network. It's also available on the Racer X Illustrated YouTube channel and Google Play Music and is coming soon to Spotify.

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