SOLANA BEACH, Calif. - Hookit, a data-driven sponsorship intelligence platform, has significantly expanded its role with the world’s most versatile camera company, GoPro (NASDAQ: GPRO). Hookit is now GoPro’s primary platform for measurement, analytics, engagement and sponsorship valuation across its complete lineup of sports and music marketing activations.
Hookit Valuation Methodology (HVM) offers individuals, brands, agencies, teams, events, leagues and federations a superior and more exacting solution to accurately evaluate and track the value and performance of sponsorships across the physical, digital and social media landscapes.
“Athlete and event sponsorship are an important part of GoPro’s marketing strategy,” said Todd Ballard, Vice President Global Sports Entertainment Marketing. "Hookit’s innovative digital, social and streaming media measurement solutions help our team monitor the effectiveness of that strategy in real-time and ensure we are getting the maximum ROI at every turn.”
Hookit is providing its ground-breaking HVM platform for GoPro to track and understand the value driven by their sponsored athletes, events, resorts and music properties in the social and digital media space, and on select special interest media properties, analyzing overall engagement, logo placement within photos and videos shared, interactions, mentions, hashtags and more.
The explosive growth of sports and music content available outside of traditional broadcast and cable networks is necessitating new methods to track consumption on what is widely known as “second screen” distribution. This content is delivered via smartphones, tablet, desktop and laptop computers as well as streaming media devices like Apple TV, Roku, Xbox, Chromecast and smart TV applications.
For the first time ever, there is a measurable solution that assigns tangible value around influencer driven consumer engagement and brand promotion in previously unmeasured channels of distribution. Hookit’s platform sets a truly innovative benchmark for brands and their agencies to be able to derive ROI, while calculating a market-based media value for their exposure and activations.
“Our close knit alliance with GoPro has been critical to our ability to continually refine, expand and improve the sophistication level of the Hookit platform,” said Scott Tilton, Hookit CEO. “We take great pride in occupying such an important role for GoPro, and are excited to expand that role in helping them maximize the value of their substantial sponsorship strategy.”
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