Atlanta, Ga. – Matt Lemoine of the MotoExtreme Kawasaki Team has recently announced his official circuit beverage of choice; Whynatte Latte (whynatte.com). Based out of Atlanta, Whynatte Latte is an 8 oz 100 calorie coffee plus energy beverage that gives it’s drinkers a proper jolt.

“I  have been into Whynatte for a while because of the great taste and the badass name. I can’t stop pimping it out to my buddies and they are all hooked. It doesn’t have a crash like other energy drinks and I like that it’s not all sugary sweet. I am psyched that Whynatte signed on to sponsor me for this year’s circuit.”---Matt Lemoine

Lemoine has been in the media spotlight long before turning pro at 16. Born in Pilot Point, TX, Lemoine joined Star Racing for his 2007 professional debut. Prior to joining Star, Lemoine was one of the top amateur racers in the country, earning Loretta Lynn’s Amateur National Championship titles in 2004 and 2006. Lemoine was an instant success in the West Coast Supercross Lites Championship finishing fourth in Phoenix, the second race of the series. Matt closed out his Supercross season eight in the Championship.

“For a while now, Whynatte has been interested in partnering with someone who genuinely drinks and loves our product. Not only does Matt down Whynatte, his intensity on and off the track is on par with the Whynatte lifestyle. When we heard that Matt was a fan of our product, we knew that we could be a great partner for him this year.”---Jesse K. Altman, Whynatte Enterprises’ CEO.

For more information on Whynatte Latte, please visit www.whynatte.com.

About Whynatte Latte:
Whynatte Latte was developed by two high school friends, Jesse Altman and Andrew Wessels, as a natural choice for quality-savvy consumers who look to coffee (“the original energy drink”) as a pick-me-up. Launched in November 2008, and distributed by industry frontrunner United Distributors Inc., the Whynatte Latte is currently available in Georgia (over 750 locations), Alabama, Ohio, Texas and New York, and for national online purchase via www.whynatte.com. To date, Whynatte has been featured in The Atlanta Business Chronicle (a three page article proclaimed “Strong Business Plan (and) Research Helps Latte Concept Catch On”), Rolling Stone Magazine, covered by Fox Business “Happy Hour”, MTV Cribs, MSNBC, and CNN.com, among others. The “vintage” Whynatte moniker t-shirt has been spotted on everyone from American Idol finalists to international travelers.