For decades, Dads and grandfathers have been teaching the countless ways to use the WD-40 Multi-Use Product. But even the sharpest family members might not know what the Classic WD-40 Product was actually created for. It wasn’t there, at first, to free stuck bolts or lubricate hinges, and it definitely wasn’t there to spray down your bike after a wash. WD-40 Brand’s first product was actually created to protect the Atlas rocket’s outer skin. WD-40 Brand has evolved to learn and understand its end user’s pain points or issues that slow them down, cost them money, and make life harder at home or work. Then, the brand develops solutions that help users get the job done right.
The brand connects with its end-users through partnerships, including WD-40 Brand’s sponsorship of H.E.P. Motorsports and the Twisted Tea and Progressive Insurance ECSTAR Suzuki teams. Working with H.E.P allows the brand to gain insights from expert mechanics who know how to win races at the highest level. Based on those lessons, WD-40 Brand puts those learnings to work by creating products that can help anyone be a better mechanic with their own bike.
Working with the same team that backs Ken Roczen is just a small example of partnerships that boost know-how. WD-40 Brand is a longtime supporter of trade professionals, working with trade schools and organizations to introduce its solutions to the next generation. This way, young people are equipped for success early in their careers and beyond. They also have created a PRO Board, a group of trade professionals that are the first to test new innovations, provide feedback, and suggest improvements to products.
As for the move into motocross, WD-40 Brand has deepened its investment in motorsports in general, driven by the brand’s commitment to understand its target audience. Enthusiasts that get deeply involved in their favorite form of racing are always looking for new solutions to problems. By joining those groups, WD-40 Brand gets access to the top mechanical minds of the industry. This helps create new products for individuals across all industries and around the globe. For example, the WD-40 Precision Pen, which mechanics at the H.E.P. team can store in their backpack or toolbox, provides a solution that is ready in a moment’s notice. The regular can is perfect for the shop or garage. For a mechanic down on the starting line, a smaller, more versatile solution is the better answer. WD-40 Brand continues to learn from the best in the business.
Learn more about WD-40 Brand and the solutions it offers by visiting WD40.com
