DC Launches Robbie Maddison "Refuse to Lose" Video

DC released a brand new behind the scenes video featuring DC pro FMX athlete Robbie Maddison today, as part of its “Refuse To Lose” moto campaign.  Check out the video now HERE.  DC spent the day with Maddo at his home, turned training facility, in Temecula, CA to chronicle what makes Maddo such an incredible rider and competitor. His dedication and drive are showcased in this spot. Most recently, Maddo put the finishing touches on the new foam pit in his front yard where he’s been spending countless hours training for the X-Fighters competition series and Summer X Games 17.  Proving that hard work does pay off, Maddo just took 2nd place at the X-Fighters Brazil event behind his neighbor, friend and DC teammate, Nate Adams.

For more on the DC Moto team visit http://www.dcshoes.com/moto and for all the latest news stay tuned to DC’s Facebook pages including the DC Moto page, at http://www.facebook.com/DCShoes and http://www.facebook.com/DCMoto.