To Host Three After-Dark Parties During Dew Tour Season
NEW YORK - June 12, 2008 - The AST, the umbrella brand and organization of today's most prestigious action sports events, today announced that NowWhat.com has signed a multi-year deal as an associate sponsor of the AST Dew Tour. The first stop of the 2008 AST Dew Tour season kicks off in Baltimore, June 19-22 at Camden Yards Sports Complex.
NowWhat.com is an interactive advertising campaign owned and sponsored by State Farm. The NowWhat campaign focuses on young adults and providing them information on insurance needs and products. As an associate sponsor, NowWhat.com receives Tour-wide category exclusivity and fully integrated marketing benefits, television ads, print promotion, event signage and branding, online assets, grassroots marketing elements, hospitality, and inclusion in the Tour's multi-million dollar marketing campaign. In addition, NowWhat.com will host three After-Dark parties; featuring live musical performances that will stream live on NowWhat.com throughout the '08 Dew Tour season.
"We are excited to have NowWhat.com join our roster of sponsors," said Wade Martin, AST president. "We believe it is a great fit and look forward to the many opportunities the relationship provides to market and promote the Tour and NowWhat.com."
"We are very excited to have our NowWhat.com campaign be associated with the AST Dew Tour," said Ed Gold, Advertising Director for State Farm. "This is a great opportunity to effectively reach a key target audience of ours, by engaging them directly through sponsorship and the after-dark concert events that will not just reach those on-site but Dew Tour fans everywhere by showcasing the performances on NowWhat.com."
NowWhat.com will be joining Verizon Wireless, Ball Park, Mongoose, and Nike 6.0 as an associate sponsor.
The complete 2008 AST Dew Tour schedule is as follows:
Event Date Location
Panasonic Open June 19-22 Baltimore, Md.-Camden Yards Sports Complex
Right Guard Open July 17-20 Cleveland, OH-North Coast Harbor
Wendy's Invitational Aug. 21-24 Portland, Ore.-Rose Quarter
Toyota Challenge Sept. 11-14 Salt Lake City, UT-EnergySolutions Arena
PlayStation® Pro Oct. 16-19 Orlando, Fla.-Amway Arena
Entering its fourth year, the AST Dew Tour is the most watched and attended action sports property in the world. Attendance for the 2007 AST Dew Tour totaled 280,000 and an average of 41 million viewers tuned in via NBC and USA each year. The top athletes in the world will take part in this year's Tour, all competing for the highly coveted Dew Cup that will be awarded in Orlando at season's end to champions in each of the six disciplines. The 2007 Dew Cup winners include Nate Adams (Freestyle Motocross), Jamie Bestwick (BMX Vert), Ryan Nyquist (BMX Dirt), Daniel Dhers (BMX Park), Shaun White (Skateboard Vert) and Ryan Sheckler (Skateboard Park).