THQ and No Fear Team Up

AGOURA HILLS, Calif.-- THQ Inc. (NASDAQ: THQI) today announced a collaboration with No Fear, one of the hottest brands in extreme sports, to offer an exclusive downloadable helmet as a Gamestop preorder bonus for MX vs. ATV® AliveTM, the next installment of the 10 million unit-selling MX vs. ATV series.

“The No Fear preorder bonus at Gamestop is another example of the caliber of partners we are bringing on board for MX vs. ATV Alive,” said Michael Lustenberger, THQ Vice President of Global Brand Management, Online/Digital Games.  “MX vs. ATV Alive will be supported by a robust digital strategy, with exclusive content such as the No Fear helmet and James Stewart’s motocross compound offered for free to new purchasers at launch.”

With the expected May 10, 2011 release date approaching fast, make sure to pre-order MX vs. ATV Alive.  The James Stewart Motocross Compound will be available at launch as part of the MotoClub Pro membership.  Head over to MXvsATV.com for more information and the opportunity to sign up now for the community, where you will gain access to exclusive members-only content, swag-loaded giveaways, interviews with pro riders, monthly newsletters and much more!