Reason For Being
There’s a feature in this issue called “The Lost Museum” (page 100) about a man named Jim Hoellerich’s passion for off-road motorcycling and his museum, which was located on his family farm in Cheshire, Massachusetts, near Dalton. Back in 1973, Dalton was the host of the 48th Annual FIM International Six Days Trial, the first time the “Olympics of motorcycling” had ever been held in the U.S. It was a very big deal to the fledgling off-road industry here, as well as for the New England Trail Riders Club that put on the event.
We are deeply rooted in Moto—We’ve been here all our lives. Back in 1998 when we turned an underground newspaper into a shiny color magazine, it immediately changed the game with its unprecedented depth of coverage, sense of humor, and access to the sport’s biggest names. Today, our readers know they can go to Racer X Online for all the news, race results, and event coverage they need, and then enjoy even more detail and perspective in the pages of Racer X Illustrated. The mag offers a chance to learn something new on every page and stay connected with the people and personalities that shape our sport—the competitors out on the racetrack, as well as the ones behind the scenes—through our exclusive deep-dive stories and columns.
Our trademark has always been insider knowledge from the experts who are at the races and around the sport. We have long prided ourselves on our unparalleled race reporting and detailed storytelling. We go deep with the riders and teams to provide comprehensive coverage you won’t find anywhere else—all with first-class photography and design. It’s a full education in motocross past, present, and future.
Davey Coombs
Editor-in-chief & Founder
Racer X Illustrated
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