Blair Morgan. The name conjures up a highlight reel of X Games Snocross gold medals, Canadian motocross championships, U.S. moto and supercross appearances, and for many, one word: Superman
The Saskatchewan-born Morgan is a decorated snocross athlete who changed the way snowmobiles were built and raced. His motocross accolades, meanwhile, include multiple Canadian championships, several Motocross of Nations appearances, numerous AMA SX/SX finishes, and a U.S. Open four-stroke victory.
On September 21, 2008, while practicing for an appearance at the Montreal Supercross, Morgan broke his T4 vertebra in a rather innocuous-looking crash, causing paralysis from the chest down. He retreated from the public eye, adjusting to his new reality and focusing on raising his two children in rural Saskatchewan.
A few years ago, the BRP Race Department approached Morgan about coming on as a riding coach and mentor for their Ski Doo snocross teams. Once back at the races, he drew autograph lines longer than the young riders he was backing.
On his Instagram account (@blairmorgan7c), he started sharing his story while reconnecting with industry folks and fans. Then, last fall, he announced his plan to ride the Adaptive Snow BikeCross class at the Aspen X Games in January 2018.
It had been ten years since Morgan was last on an X Games starting line. He’d raced here 11 times, collecting five gold medals, two silvers, and one bronze. He was a legend at the event, and his announcement brought an onslaught of support for the newly dubbed #project7c. Key players in Canadian motocross and beyond started pitching in to build the customized snow bike that would let him line up once again.