Jett Lawrence is
putting a stranglehold on the sport. The establishment doesn’t want to hear it.
WORDS: JASON WEIGANDT
PHOTOS: ALIGN MEDIA,
SIMON CUDBY, & FRAN KUHN
The series begins at Daytona, said Ricky Carmichael, famously, but in this case, what series are we talking about? This year’s Daytona Supercross not only started a win streak for 450SX rookie Jett Lawrence, but signaled a streak that could stretch well beyond. We could be talking about Daytona 2024 at Daytona 2025, ’26 and ’27. Will it ring as significant as famous races of the past? Well, such significance didn’t fade over the next few weeks, because once the kid tracked down and beat all-time Daytona master Eli Tomac, just as Eli appeared to be mounting a comeback, the race took on a symbolic look. Seven days later Jett held back a patented Cooper Webb late-race charge in Birmingham, and the next weekend he bested Ken Roczen three times to sweep a Triple Crown in Indy, where Roczen won last year.
That type of run gets people talking. How can one race determine the course of the next few years? Because we’ve seen it before.
We are deeply rooted in Moto—We’ve been here all our lives. Back in 1998 when we turned an underground newspaper into a shiny color magazine, it immediately changed the game with its unprecedented depth of coverage, sense of humor, and access to the sport’s biggest names. Today, our readers know they can go to Racer X Online for all the news, race results, and event coverage they need, and then enjoy even more detail and perspective in the pages of Racer X Illustrated. The mag offers a chance to learn something new on every page and stay connected with the people and personalities that shape our sport—the competitors out on the racetrack, as well as the ones behind the scenes—through our exclusive deep-dive stories and columns.
Our trademark has always been insider knowledge from the experts who are at the races and around the sport. We have long prided ourselves on our unparalleled race reporting and detailed storytelling. We go deep with the riders and teams to provide comprehensive coverage you won’t find anywhere else—all with first-class photography and design. It’s a full education in motocross past, present, and future.
Davey Coombs
Editor-in-chief & Founder
Racer X Illustrated
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