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Blue Expressway
Blue Expressway

Monster Energy/Star Yamaha Racing, already a juggernaut at the top of professional motocross/supercross in America, is mapping out a new path to success

Monster Energy/Star Yamaha Racing
Monster Energy/Star Yamaha Racing Octipi Media

WORDS: DAVEY COOMBS
PHOTOS: OCTOPI MEDIA & ALIGN MEDIA

Amateur motocross in America is big business. That’s because the one-two punch of Monster Energy AMA Supercross and Lucas Oil Pro Motocross are an even bigger business. Together they require a talent that brings them readymade competitors who can win right away, as a rider’s shelf life in this sport can be sadly short. The sink-or-swim mentality of the motocross/supercross industry requires kids to show up ready and able to compete for race wins. They are nurtured within factory youth and amateur support programs with colorful names like Kawasaki Team Green, KTM’s Orange Brigade, Yamaha’s Blu Cru, Honda’s Red Riders, and more.

We are deeply rooted in Moto—We’ve been here all our lives. Back in 1998 when we turned an underground newspaper into a shiny color magazine, it immediately changed the game with its unprecedented depth of coverage, sense of humor, and access to the sport’s biggest names. Today, our readers know they can go to Racer X Online for all the news, race results, and event coverage they need, and then enjoy even more detail and perspective in the pages of Racer X Illustrated. The mag offers a chance to learn something new on every page and stay connected with the people and personalities that shape our sport—the competitors out on the racetrack, as well as the ones behind the scenes—through our exclusive deep-dive stories and columns.

Our trademark has always been insider knowledge from the experts who are at the races and around the sport. We have long prided ourselves on our unparalleled race reporting and detailed storytelling. We go deep with the riders and teams to provide comprehensive coverage you won’t find anywhere else—all with first-class photography and design. It’s a full education in motocross past, present, and future.

Davey Coombs
Editor-in-chief & Founder
Racer X Illustrated

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