When one company controls two storied motorcycle brands competing for the same championships
When KTM announced in 2013 that it was buying the struggling Husqvarna brand from then-owner BMW, more than a few folks were left scratching their heads. How was this going to work? Would the Austrians at KTM consolidate production of the Swedish-born, Italian-relocated, German-owned Husqvarna? Would they compete in the same markets? Would one brand focus on off-road and the other on motocross? It took some time, and there were some awkward moments along the way, but the KTM/Husqvarna merger is finally making some sense.