ORANGE IS THE NEW WHITE - Supercross Magazine - Racer X Illustrated
Racer X Illustrated Supercross Magazine
The April 2019 Issue
ORANGE IS THE NEW WHITE
By David Pingree
When one company controls two storied motorcycle brands competing for the same championships
When KTM announced in 2013 that it was buying the struggling Husqvarna brand from then-owner BMW, more than a few folks were left scratching their heads. How was this going to work? Would the Austrians at KTM consolidate production of the Swedish-born, Italian-relocated, German-owned Husqvarna? Would they compete in the same markets? Would one brand focus on off-road and the other on motocross? It took some time, and there were some awkward moments along the way, but the KTM/Husqvarna merger is finally making some sense.