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MSF Promotion

March 11, 2010, 2:29pm
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  • MSF Promotion
IRVINE, Calif., March 11, 2010 - The Motorcycle Safety Foundation (MSF)
announces the promotion of Rob Gladden to General Manager MSF, reporting to
MSF President Tim Buche. He previously was MSF Director, Program
Administration.

Gladden is responsible for managing the staff as the MSF Team works to carry
out MSF's mission to best serve the nation's 25 million riders. Gladden is
responsible for MSF's day-to-day operations, project timelines, budget
planning and tracking, and effective resource application. Gladden will also
be involved with Buche and the MSF Board of Trustees on strategic planning
and the development and implementation of safety and training initiatives.

"Rob has shown a remarkable ability to deliver results that best serve
current and prospective riders in an efficient and effective manner. By
fostering relationships with key stakeholders, nurturing programs,
motivating staff, and exhibiting the highest degree of personal commitment,
Rob has done an exceptional job on behalf of the MSF, serving the safety and
training needs of motorcyclists nationwide."

Gladden is an avid motorcyclist who has worked in the motorcycle industry
for more than 20 years.  He joined the MSF in 2001 and has been instrumental
in leading MSF programs that promote the safety of motorcyclists at
regional, state and national levels.

As Program Administrator, Rob was responsible for overseeing the
administration of state motorcycle safety programs managed under contract
with the MSF for California, Pennsylvania, New Mexico, New York, and West
Virginia, maximizing program operations while driving down program costs to
conserve motorcyclists' funding. All MSF-managed state programs experienced
significant increases in the number of students trained; in particular, the
California Motorcyclist Safety Program nearly doubled its training volume in
the past five years.

He also helped launch three new MSF Campus locations that offer expanded
facilities for training, rider education, curriculum research, and MSF
courses, special training events and ASI training in Irving, Texas, Troy,
Ohio and Alpharetta, Georgia; and the development and deployment of a new
California Motorcyclist Safety Program website, www.ca-msp.org
<http://www.ca-msp.org/>, working under the direction of the California
Highway Patrol.

The Motorcycle Safety Foundation promotes safety through rider training and
education, operator licensing tests and public information programs. The MSF
works with the federal government, state agencies, the military and others
to offer training for all skill levels so riders can enjoy a lifetime of
safe, responsible motorcycling. Standards established by the MSF have been
recognized worldwide since 1973.

The MSF is a not-for-profit organization sponsored by BMW, BRP, Ducati,
Harley-Davidson, Honda, Kawasaki, KTM, Piaggio, Suzuki, Triumph, Victory and
Yamaha. For safety information or to enroll in the RiderCourseSM nearest
you, visit www.msf-usa.org <http://www.msf-usa.org/> or call (800) 446-9227.
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