Gymkhana FOUR Bonus EditTuesday, May 22, 2012 | 2:50 PM
DC SHOES, FORD RACING AND KEN BLOCK ANNOUNCE
THE GYMKHANA FOUR BONUS EDIT
Huntington Beach, California – After more than 17-million views in just nine months on Gymkhana FOUR: The Hollywood Megamercial, DC Shoes and Ford Racing have teamed up to put together a raw, more focused action edit of last summer’s blockbuster gymkhana sensation. Titled, the “DC Gymkhana FOUR: Bonus Edit,” the clip removes the “Hollywood” aspects of Gymkhana FOUR and instead places the focus on Block’s behind-the-wheel driving precision by incorporating never-before-seen shots and all-new angles of previous shots.
“When we set out to do GYM4,” said Block. “The goal was make it visually different from GYM3. So, we incorporated lots of things that really represented the ‘Hollywood’ aspect of the video. This edit though, is way more focused on the driving that I was doing. I also think that this video really does a good job demonstrating the difficulty of some of the obstacles I had to negotiate. While I love the original, I think a lot of the fans who just want to see pure driving are going to be stoked on this. I’m glad DC and Ford Racing came together and put this out.”
In addition tobeing an all-new edit of last summer’s tire-smoking action, many of the new angles and never-before-seen shots further highlight the intense level of driving performed by block in Gymkhana FOUR as he debuted his H.F.H.V. Ford Fiesta through the Universal Studios back lots.
"The overall success of Gymkhana Four was unbelievable. We really wanted to create something special for all the fans that have supported the DC Gymkhana project from day one. This re-edit gives a whole new take on GYM4 focusing on the tech and performance aspect of the Ford Fiesta, while highlighting Ken's amazingdriving skills with less smoke and mirrors. Thanks go out to Ford Racing for all their support," said Jeff Taylor, VP of Marketing for DC.
DC will also be supporting the Gymkhana FOUR: Bonus Edit with an online contest. Four grandprize winners will win a Gymkhana FOUR wheel autographed by Ken Block provided by Fifteen52 Wheels, and a one day voucher to Team O’Neil Rally School, provided by Ford Racing. Fans can enter to win starting May 22nd until May 29th at www.dcshoes.com/gymkhanafoursweepstakes.
In addition to the release of the bonus edit, DC Shoes is also releasing all-new Gymkhana FOUR-related product, including three different posters (one of which is available in limited quantities with Block’s autograph) and two different shirts that commemorate the video. For more details, head to: http://store.dcshoes.com/family/index.jsp?categoryId=4374337
To watch Gymkhana FOUR: Bonus Edit: http://tinyurl.com/cwq2g5p
To check out the all-new DC Shoes GYM4 product: http://store.dcshoes.com/family/index.jsp?categoryId=4374337
For images of DC’s Gymkhana FOUR-related product: https://www.dropbox.com/gallery/11444926/1/MA gear?h=b59bc7
About DC: Founded by Ken Block and Damon Way in 1993, DC quickly grew to a leader in performance skateboarding shoes andrenowned action sports brand. Today DC stands as a global brand whose product line has expanded to include men’s, women’s and kids’ skateboarding and lifestyle shoes, apparel, snowboards, snowboard boots, outerwear, and accessories. As one of the cornerstones of its marketing strategy, DC has built a world-class team of professional skateboarding, snowboarding, surfing, BMX, motocross and rally athletes that exemplify and enhance DC’s brand, develop its signature products, and support its promotional efforts. DC is a subsidiary of Quiksilver, Inc.
About Ken Block: Ken Block?s rally career began in 2005. His skill and car control became quickly apparent and Block aptly nabbed Rookie of the Year in the Rally America Championship. Since then, Block has continued to race in the series, boasting a healthy ten overall wins, in addition to numerous podium appearances as well as X Games medals. In addition to his performance in the car, Block has been a driving force in shedding light on the sport within the United States. His keen branding and marketing acumen has allowed Block to achieve global fame as a rally driver through his wildly successful viral videos, which include his record-setting jump for the TV series Stunt Junkies, his scenes in the DC snowboard video Mtn.Lab 1.5 and spyfootage of his Subaru TRAX STI project in action, along with his Gymkhana videos. Ad Age named his “Gymkhana TWO” the No. 4 Viral Video of 2009 and his “Gymkhana THREE; Part 2 Ultimate Playground; l’Autodrome” the No. 6 Viral Video of 2010. At the start of 2012, Gymkhana FOUR: The Hollywood Megamercial was named the top-shared viral add of 2011 by Marketing Magazine Australia. In January 2010, he formed the Monster World Rally Team and signed with Ford to become the first American to campaign in the World Rally Championship, becoming only the second American to ever score points in the WRC during his inaugural 2010 season. Additionally, his signing with Ford included campaigning domestically in racing (Global RallyCross, X Games and Rally America), as well as continuing to do gymkhana. Block co-founded DC Shoes, a worldwide leader in performance skateboarding shoes and a renowned action sports brand.