Aprilia of Columbus Press Release

Columbus based multi-channel power sports retailer Iron Pony® Motorsports Group, Inc announces the newest addition to their dealership division-- Aprilia® of Westerville, LTD. dba Aprilia® of Columbus. The Aprilia® of Columbus dealership will sell and service Piaggio® manufactured Aprilia®, Vespa®, and Piaggio® Motorcycles and Scooters. The dealership will be located at 5370 Westerville Road, Westerville, OH 43081--adjacent to the 103,000 sq. ft. Iron Pony® Motorsports retail superstore located at 5436 Westerville Road.

The dealership division of the Iron Pony Motorsports Group is led by the company’s principles-Chris Jones, President, Tammy Jones, Vice President and Cory Atwood, CFO. Piaggio®

Group Data:

® was established in 1884 by Rinaldo Piaggio and is based in Pontedera (Pisa, Italy), the Piaggio Group is one of the world’s top manufacturers of two-wheel motor vehicles. 

--In 2008, the Piaggio® Group shipped a total of 648,600 vehicles worldwide. (Scooters, Motorcycles and three and four wheel commercial vehicles)

--The Piaggio
® Group manufactures the following brands: Aprilia®, Derbi®, Gilera®, Moto Guzzi®, Piaggio®, Scarabeo® & Vespa®. President Chris Jones states “Our extensive customer research led us to the conclusion that there is a strong niche’ demand that isn’t being met in the Midwest for high quality Italian brands like Piaggio Groups--Aprilia, Piaggio and Vespa. As Iron Pony® Motorsports continues to grow throughout North America, it is imperative that we are able to service the diverse needs of our customer’s loyalty to not only their American and Japanese brands, but also recognize and service their Italian brand desires.”
Tammy Jones, Vice President of Iron Pony® Motorsports Group and who also oversees the Direct division (Mail order, Ecommerce and Wholesale) reiterates the fact that “For the continued growth of all of our divisions, it is essential that we align ourselves with international leading manufacturers of motorcycles and scooters. The Piaggio® group is one of the most progressive manufacturer’s in Europe and the world.”
Frank Lark, Director of Marketing and Growth Manager for Iron Pony® points out “The Senior management team has resourced one of the strongest and most tenured dealership teams in the nation to head up the Aprilia, Piaggio, and Vespa brands transition into our dealership division. Our customers demanded an Italian solution to their motorcycling and scooter needs…and we delivered.”