Unbound Energy Teams with GEICO Powersports Honda

Honda’s Supercross Lites class factory support team will feature the Unbound Energy brand as its “official” energy drink beginning this weekend in California

CORONA, Calif. – Officials at Unbound Energy announced today a sponsorship deal with Geico Powersports/Honda, featuring one of AMA Supercross’ premier factory Lites class support teams, led by Eastern Regional SX Lites champ Trey Canard, which now showcases the southern California-based Unbound Energy drink’s logo on their bikes and Fox Racing gear as the team’s official energy drink for the 2009 AMA Supercross and Outdoor National MX seasons.

With Canard leading the Geico Powersports/Honda charge and teamed with an electrifying supporting cast that also features worthy Australians Brett Metcalfe and Dan Reardon, along with top American rookie prospect Blake Wharton, the Geico Powersports/Honda Team – fueled by Unbound Energy – will for sure be in the hunt for a title defense and plenty of podium finishes when the supercross season gets rolling this Saturday, Jan. 3, in Anaheim, Calif., at Angel Stadium.

“Unbound Energy is pumped to be associated with a top notch, professional organization like Geico Powersports/Honda and its all star lineup of racers and support staff,” said Unbound Energy’s Jon Bratta. “Unbound Energy is looking forward to helping fuel another championship to an already legendary racing program’s history in both supercross and motocross.”

Geico Powersports/Honda, also known as the Factory Connection team, is co-owned by Rick Zielfelder and Jeff Majkrzak. Founded in the late 1990s with former Honda great Mike LaRocco, Geico Powersports/Honda has grown into, as Bratta pointed out, one of the most well-respected and professionally-run race teams in the sport of motocross – enough so to be trusted by the ultra-precise Honda corporation to runs its No. 1 Lites class support program.

“The energy drink market has a strong foothold in motocross and we took our time in considering several different energy drinks and how they would align with the Geico Powersports Honda program.” said Majkrzak. “Unbound Energy represented to us a professional and aggressive brand that’s moving vertically and aligns very well with our program. We’re looking forward to our new relationship and our team’s efforts to promote the Unbound Energy product both on and off the track.”

In addition, Majkrzak added that given Unbound Energy’s major distribution points at motocross-friendly retail outlets such as BP and am/pm, the opportunities for joint promotion with the Geico Powersports/Honda team – fueled by Unbound Energy – will continue to arise and flourish throughout the competition season.

“This is going to be big for both of us,” added Bratta. “With Trey Canard stepping up to defend his 2008 ESX class championship, Australia’s top young racing talents and a young American rookie racer that’s certain to turn some heads, the co-promotional opportunities between Unbound Energy and Geico Powersports/Honda will be endless and we’re looking forward to tapping into that energy.

“Also, everyone at Unbound Energy wishes the Geico Powersports/Honda team a safe and fun New Year and we’ll look forward to seeing you under the team’s awning this weekend in Anaheim!”

The 2009 supercross season opens this Saturday, Jan. 3, at Anaheim’s Angel Stadium. For more information on supercross visit www.supercrosssonline.com. And for the latest reports and features on the Geico Powersports/Honda Team – fueled by Unbound Energy – check back often to www.unboundenergy.com.

Make your own rules…live outside the lines. Unbound Energy, Unbound Lo-Carb Energy and the new Unbound Energy + Juice are available in 16 oz. cans at BP, am/pm retail and CVS locations, with more locations being added every day!