CARLSBAD, Calif. – Jason Lawrence (Boost Mobile/ampm/Monster Energy/Troy Racing) is stoked to announce the addition of a new sponsor to his 2009 race effort. 2XL, a division of audio electronics giant Skullcandy, Inc., is on board with Lawrence and already piping the loudest, rowdiest rock & roll music into his ears and above the din of the 97-plus decibel 250F he’s been religiously clicking off practice laps on.
“These things rock,” yelled Lawrence moments after he first plugged the set of 2XL Snake Eyes hanger buds into his iPod.
And a sponsorship was born.
“JLaw personifies the brand, attitude and scope of 2XL and we’re looking forward to him representing with the 2XL products this year and beyond,” said 2XL’s Tom Brady. “Product orientation, graphics, attribute – JLaw’s all that which it’s about.”
With Lawrence returning as the defending WSX Lites champ, 2XL aligns itself with podium credibility right out of the gate in terms of flat out supercross visibility. But better yet 2XL gains instant street cred with the legions of hard-driving young supercross fans that look at JLaw as one of their own. His punk attitude may not sit always well with corporate suits, but in the world of rock & roll – and delivering it to your ears - it’s paramount.
In addition, Lawrence’s Mobile/ampm/Monster Energy/Troy Racing teammate, Nick Wey, will also be running the 2XL product.
About Skullcandy, Inc. Skullcandy designs headphones, mp3 player watches, audio accessories and other audio-enabled lifestyle products, such as backpacks with built-in speakers and iPod controls. Skullcandy also collaborates with select brands to integrate its audio technology into products from snow helmets to outerwear, apparel, packs and bags. Skullcandy gear is sold worldwide through top retailers, specialty outlets and can be viewed online at www.skullcandy.com.
About Crown Athlete Management Group Crown Athlete Management Group is the most comprehensive marketing, branding and athlete management firm focused on the future of action sports. For sponsorship opportunities or media information please contact (firstname.lastname@example.org) or by phone at (760) 918-9382.