Rex Simpson Joins Yokohama Tire

January 8, 2008 10:52am

FULLERTON, Calif. (Jan. 8, 2008) - A veteran automotive administrator has joined Yokohama Tire Corporation, the company announced today.  Rex Simpson was named vice president, administration, replacing Steve Kessing, who retired in December 2007 after 17 years of service.

"Rex is one of the most accomplished human resource executives I've had the pleasure to meet," said Jim MacMaster, Yokohama's executive vice president, Business Division and chairman of the Rubber Manufacturer Association.  "We congratulate Steve Kessing on his retirement and on his years of
contribution to the growth and health of our company. Without Steve's experience and leadership we could not have been successful. I am confident he'll sleep better knowing he left his department in Rex's capable hands."

For the past 13 years, Simpson has had corporate responsibility for various human resource matters at American Honda Motor Co. Inc. in Torrance, Calif. He previously worked for both J.C. Penney and May Department Stores. Simpson began his career with the National Labor Relations Board as a Field Attorney.

He holds a Bachelor's degree from Penn State and a Juris Doctor degree from the University of Pittsburgh School of Law.  He's admitted to practice both in California and Pennsylvania.  He will be based in Yokohama's Fullerton headquarters.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based Yokohama Rubber Co., Ltd., a global producer and distributor of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation offers a complete line of tires, including high-performance, light truck, passenger car, commercial truck and bus, as well as off-the-road mining and
construction applications. For more information on Yokohama's extensive product line, visit For details on Yokohama's environmental efforts, go to

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the "Taking Care of Your Tires" section at