Fathead® Enters World of Action Sports


Fathead Action Sports Line to Include 11 of Action Sports Top Stars

Livonia, MI.  August 13, 2007 – Fathead®, the fast-growing sports and entertainment brand best-known for its life-size wall graphics, has launched its action sports product line. The product line includes stars from Motocross, BMX, skate, surf and snow. The majority of Team Fathead will be competing at the AST Vans Invitational Dew Tour, August 16th – 19th in Portland, OR. 

The debut Fathead Action Sports athlete roster includes Travis Pastrana and Chad Reed of Motocross, Dave Mirra and Ryan Nyquist of BMX and Ryan Sheckler of skate, who all recently competed in ESPN’s X-Games 13.  Future Fathead roster members will include snowboarders Travis Rice and Eddie Wall, skateboarders Bucky Lasek and Paul Rodriguez and surfers Andy and Bruce Irons waiting to take center stage on the walls of Action Sports fans across the country.

“Fatheads are very popular in the sports world so it is an honor to be among the first few Action Sports athletes to have one.  I’m really looking forward to being a part of the team,” says 17 year-old skate phenom Ryan Sheckler.  Stephen Astephen, Principle, WMG agrees, “Action Sports is based on authenticity and originality. It’s great to see companies like Fathead bringing out what is best in Action Sports by introducing original, authentic products.”  Adding: “We are very pleased to see that Fathead has gotten into the game, and WMG is helping Fathead bring these athletes closer to fans than ever before.”

“Fathead prides itself in connecting people with their passions. Anything Fathead does has to be cool, fun and relevant to fans of Sports and Entertainment. These action sports athletes were selected based on their intensity, innovation and natural instinct to put it all out there in big, fun and amazing ways.  These guys perform some of the most incredible feats in the world and do it with what we like to call Fattitude,” said Brock Weatherup, Chief Executive Officer of Fathead.  “These athletes push themselves to go higher, farther, and faster, with style, every time they compete.  Now fans can bring the best of Motocross, skate, BMX, snowboarding and surf into their homes like never before!”

The action sports stars can be purchased on the company’s Web site, www.fathead.com or by calling (877)-FATHEAD where over 300 of the best sports and entertainment images can be found.

A “Fathead” is a bold, colorful, life-size wall graphic of sports and entertainment stars. The 3-D-like vinyl graphics have a special adhesive backing that enables them to be moved from wall to wall.

In addition to action sports, Fathead also offers NASCAR race cars, NFL and collegiate football helmets, and collegiate and professional team logos.  Other Fathead offerings include MLB, NBA, NHL, MLS, Dallas Cowboys Cheerleaders, and Sports Illustrated Swimsuit models, Star Wars, Spider-Man, Family Guy and The Simpsons. 

Fathead players are approximately 6 feet tall by 3 feet wide, helmets are approximately 4 feet tall by 4 feet wide, race cars are about 3 feet high by 7.5 feet wide, while logos vary, ranging from 3 to 4 feet tall by 3 to 4 feet wide.

High-resolution images from the action sports product line can be provided upon request.


About Fathead LLC: The Livonia, Mich-based company whose products are commonly referred to as Fatheads, has become the preferred home, personal and lifestyle décor purchase for sports and entertainment enthusiasts of all ages. The most popular Fathead product line consists of a colorful vinyl wall graphic of popular sports stars, NASCAR race cars and entertainment characters. Fathead LLC maintains license agreements with WMG, the NFL and PLAYERS INC., Collegiate Licensing Company, Licensing Resource Group, Inc., MLB, and MLBPA, MLS, Action Sports, NASCAR, NBA Entertainment, NHL and NHLPA, Dallas Cowboys Cheerleaders, Lucasfilm, Ltd., Twentieth Century Fox Film Corporation, Gracie Films, Time, Inc., Marvel Characters, Inc., Columbia Pictures Industries, Inc., and Spider-Man 3, the Movie. Fatheads can be seen and purchased at www.fathead.com or 1-877-FATHEAD and will soon be available at preferred retailers throughout the United States.

Fathead LLC is a privately-held company led by Dan Gilbert, chairman and founder of Quicken Loans, the nation’s largest online mortgage lender. Gilbert also is Majority Owner of the NBA’s Cleveland Cavaliers basketball team.  Dan and his partners also operate Flash Seats LLC, which replaces physical tickets for sporting events with an electronic approach; and the American Hockey League’s Lake Erie Monsters franchise, that will begin play at Cleveland’s Quicken Loans Arena in the 2007-08 season.  Other companies in which Gilbert and his partners have invested include Michigan-based online promotions company e-Prize.

About Wasserman Media Group
Wasserman Media Group (WMG) is a worldwide leader in sports management, marketing and content.  WMG is also the holding company for the Los Angeles Avengers of the Arena Football League. More information about WMG and its businesses is available at