Dew Action Sports Tour Announces 2006 Schedule
Tour returns to all five founding cities for second season
NEW YORK – February 15, 2006 – The Dew Action Sports Tour, the first
professional season-long, multi-sport tour for action sports, today
announced its schedule for the 2006 season. The Tour returns to all
five tour stop locations from its inaugural season.
The Dew Action Sports Tour schedule, events and locations are as follows:
DATE EVENT LOCATION
June 22-25 Panasonic Open Louisville, Ky. - Kentucky Expo Center
July 13-16 Right Guard Open Denver, Co. - Pepsi Center
Aug. 17-20 Vans® Invitational Portland, Ore. - Rose Quarter
Sept. 7-10 Toyota Challenge San Jose, Calif. - HP Pavilion
Oct. 12-15 PlayStation® Pro Orlando, Fla. - TD Waterhouse Centre
“We are excited about returning to our five host sites from the Tour’s
inaugural season and we are eager for fans to see the best action
sports athletes in the world battle for the Dew Cup,” said Wade Martin,
general manager of the Dew Action Sports Tour. “Our local event
partners have contributed significantly to the Tour’s early success,
and we look forward to working together to establish the Tour as an
anchor event in each host market.”
The five Tour sites were originally selected in a competitive bid
process that included 20 cities throughout the country. The host cities
were initially chosen because they demonstrated great support of action
sports through grassroots programs, community outreach and strong
cooperation among community and government organizations. Each city
committed to a multi-year deal to host the Dew Action Sports Tour.
Owned by NBC Universal and Live Nation, the Dew Action Sports Tour
debuted in June 2005, and consists of five major, multi-sport events
with a cumulative points system, a $2.5 million competitive purse - the
largest in action sports - and an additional $1 million bonus pool
based upon year-end standings. NBC and USA Network will combine for
exclusive Dew Action Sports Tour coverage with the largest combined
network and cable commitment in action sports. The Tour features
skateboarding (park and vert), BMX (park, vert, and dirt) and freestyle
motocross, and at season’s end, the Tour awards champions in the six
combined disciplines with the Dew Cup. Key lifestyle elements at each
Tour event’s festival village includes live cutting-edge music, video
gaming, and interactive events.
More than 150 of the top action sports athletes in the world will
return for the second season of the Dew Action Sports Tour to compete
for the Dew Cup. The Tour’s inaugural season champions include Kenny
Bartram (Freestyle Motocross), Jamie Bestwick (BMX Vert), Ryan Guettler
(BMX Park and BMX Dirt), Bucky Lasek (Skateboard Vert) and Ryan
Sheckler (Skateboard Park).
Live Nation, formerly Clear Channel Entertainment, will be an integral
partner on the Dew Action Sports Tour, lending its considerable
expertise in live event touring and promotion, including a wide range
of off-channel assets including Clear Channel’s Radio, Outdoor and
Music divisions.
The Dew Action Sports Tour returns all of its founding partners from
year one, including Mountain Dew (tour title sponsor); and Panasonic,
Right Guard Xtreme, Vans®, Toyota and PlayStation® (event title
sponsors). Associate partners include MasterCard, Mongoose®, OXY® Acne
Solutions, Peanut Chews® and Slim Jim.