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Big Numbers at Anaheim Dealer Showcase

Vendor booths’ and dinner tables were packed all night with dealers, riders, and industry dignitaries.

Tustin, CA January 19, 2006 – With the 2006 Amp’d Mobile AMA Supercross Series in full swing; Parts Unlimited got the ball rolling with its Dealer Showcase Series as well. 


Over 600 dealer personnel and more than 30 vendors attended the Anaheim 2 showcase located at the legendary Joe’s Garage, which also serves as a car museum. Cars driven by names such as A.J Foyt, Dale Earnhardt, and Ivan Stewart surrounded the showcase, providing extra entertainment. 

Vendors like Thor provided displays that highlighted newly released products.

The night began with dealers walking through vendors’ row, receiving brand awareness as well as training on new products.  It was an excellent opportunity for dealers to network individually with each vendor and customize strategies to buy and sell products. 

As the night went on and dinner time rolled around, riders of all genres began showing up to take part in the night’s festivities.  While everyone enjoyed their dinner, riders such as Chad Reed, Ryan Nyquist, Jeremy “Twitch” Stenberg, Josh Hayes and many more took to the stage for introductions and interviews.  The successful night wrapped up with additional discussions among vendors and dealers as well as autographs and pictures from riders.    

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