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Twilight of the Rising Sun
Twilight of the Rising Sun

The Suzuki factory team was one of the premier units in supercross and pro motocross for decades, but times are now lean for the historic brand

WORDS: STEVE MATTHES
PHOTOS: ALIGN MEDIA

Throughout the history of professional motocross, Suzuki has had some of the best bikes and riders in the world. Beginning in 1970, when they first lured Joel Robert and Roger De Coster away from the CZ brand, Suzuki was the first Japanese factory to embrace the sport. Robert and De Coster won multiple 250cc and 500cc FIM World Championships. The yellow brand also had a record run in the 125cc World Championships, winning the first ten titles there between 1974 and ’84. In America they dominated the early eighties, with Kent Howerton and Mark Barnett on super lightweight bikes equipped with Suzuki’s groundbreaking Full Floater suspension system. After falling off a bit in the nineties, Suzuki brought De Coster back as U.S. team manager; following some early missteps, he was able to sign Ricky Carmichael for 2005, and the wins and titles began piling up again. Then came an out-of-nowhere kid named Ryan Dungey, and Suzuki continued to punch above its own weight, despite the fact that their 250 and 450 production bikes weren’t as radically advanced as those being produced by some of the other brands.

We are deeply rooted in Moto—We’ve been here all our lives. Back in 1998 when we turned an underground newspaper into a shiny color magazine, it immediately changed the game with its unprecedented depth of coverage, sense of humor, and access to the sport’s biggest names. Today, our readers know they can go to Racer X Online for all the news, race results, and event coverage they need, and then enjoy even more detail and perspective in the pages of Racer X Illustrated. The mag offers a chance to learn something new on every page and stay connected with the people and personalities that shape our sport—the competitors out on the racetrack, as well as the ones behind the scenes—through our exclusive deep-dive stories and columns.

Our trademark has always been insider knowledge from the experts who are at the races and around the sport. We have long prided ourselves on our unparalleled race reporting and detailed storytelling. We go deep with the riders and teams to provide comprehensive coverage you won’t find anywhere else—all with first-class photography and design. It’s a full education in motocross past, present, and future.

Davey Coombs
Editor-in-chief & Founder
Racer X Illustrated

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