Trey Canard has decided to use his worst moments for the good of others. After announcing his retirement from racing in July, Canard developed his own nonprofit group, Racing Standard, with a singular goal: reducing injuries in our sport. After a trial run at Red Bull Straight Rhythm, Trey’s mission was set to begin in earnest at Anaheim 1, 2018.

Canard has a special perspective on safety. Between the highs of his career—from 250-class MX and SX championships to 450 victories—came a series of exceptionally brutal injuries. The worst came in Los Angeles in 2012, when he was landed on during the chaotic first lap of the race. The crash left Trey with a broken back; the rider who landed on him, Ryan Morias, was forced into retirement.

Trey came back, but the crash led to anxiety, especially when added to all the pressure he’d already placed on himself. In the public eye, Canard was always smiling, but behind the scenes, he was extremely hard on himself.