Voicebox
What a time to be alive. We’ve got bold young talents like the Deegans and Lawrences at the races and rewriting the book on brand building. We’ve got established players staying in the game and building fan bases. We’ve got a living legend in Eli Tomac poking around the record books. And we have all of those characters and storylines colliding on the racetrack with close, unpredictable, compelling action. When Ken Roczen crossed the line with his first victory on the Progressive/Ecstar Suzuki, delivering a feel-good story in a season that already had more than enough feels, it really drove home where professional supercross and motocross exist right now. The packed house at Indianapolis’ Lucas Oil Stadium cheered the whole way, because they all knew the story of Roczen and Suzuki. The next weekend, when Aaron Plessinger tried to do the same in Detroit, the fans also followed his every move with the same vigor because they love Plessinger, who has branded his image to a fine (yet rough) point. Aaron crashed away a sure win, but his tears and his post-race interview still led to a compelling drama, punctuating the thrill of victory and the agony of defeat that lines the contract between fans and sports. Sometimes you gotta get the feel bads to make the feel goods feel better. This year has all of those. Case in point: when Plessinger crashed away a sure win, it was Chase Sexton who benefitted—the same Chase Sexton who had thrown away wins in that exact same manner.
We are deeply rooted in Moto—We’ve been here all our lives. Back in 1998 when we turned an underground newspaper into a shiny color magazine, it immediately changed the game with its unprecedented depth of coverage, sense of humor, and access to the sport’s biggest names. Today, our readers know they can go to Racer X Online for all the news, race results, and event coverage they need, and then enjoy even more detail and perspective in the pages of Racer X Illustrated. The mag offers a chance to learn something new on every page and stay connected with the people and personalities that shape our sport—the competitors out on the racetrack, as well as the ones behind the scenes—through our exclusive deep-dive stories and columns.
Our trademark has always been insider knowledge from the experts who are at the races and around the sport. We have long prided ourselves on our unparalleled race reporting and detailed storytelling. We go deep with the riders and teams to provide comprehensive coverage you won’t find anywhere else—all with first-class photography and design. It’s a full education in motocross past, present, and future.
Davey Coombs
Editor-in-chief & Founder
Racer X Illustrated
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