Voicebox
One size fits all” doesn’t really fit the motocross set, but they’re trying. Trace the long line from the Ricky Carmichael/Aldon Baker success in the early 2000s—still referenced as the game changers for the sport—and you’ll see the entire industry copying that model. That literally includes Baker himself, as KTM and Husqvarna not only send four elite-level riders his way, but also groom young 250 talent over on the side of his property, with trainers Mike Brown and Seth Rarick working under Baker’s guidance. When I asked Stilez Robertson about the career resurrection that led to this year’s AMA Nicky Hayden Horizon Award at Loretta’s, he told me, “Baker’s Factory.”
We are deeply rooted in Moto—We’ve been here all our lives. Back in 1998 when we turned an underground newspaper into a shiny color magazine, it immediately changed the game with its unprecedented depth of coverage, sense of humor, and access to the sport’s biggest names. Today, our readers know they can go to Racer X Online for all the news, race results, and event coverage they need, and then enjoy even more detail and perspective in the pages of Racer X Illustrated. The mag offers a chance to learn something new on every page and stay connected with the people and personalities that shape our sport—the competitors out on the racetrack, as well as the ones behind the scenes—through our exclusive deep-dive stories and columns.
Our trademark has always been insider knowledge from the experts who are at the races and around the sport. We have long prided ourselves on our unparalleled race reporting and detailed storytelling. We go deep with the riders and teams to provide comprehensive coverage you won’t find anywhere else—all with first-class photography and design. It’s a full education in motocross past, present, and future.
Davey Coombs
Editor-in-chief & Founder
Racer X Illustrated
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